Works matching DE "TELEVISION advertising"

Results: 2398

An Analysis of the Type and Content of TV Ads in the 2002 Jamaican General Election.

Published in:

Caribbean Quarterly, 2007, v. 53, n. 3, p. 1, doi. 10.1080/00086495.2007.11672324

By:

Charles, Christopher A. D.

Publication type:

Article

ABSTRACTS.

Published in:: 2007
Publication type:: Abstract

Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry.

Published in:

Service Industries Journal, 2011, v. 31, n. 6, p. 897, doi. 10.1080/02642060902960800

By:

Zampetakis, LeonidasA.;
Vekini, Melina;
Moustakis, Vassilis

Publication type:

Article

The Advertising of Services: Consumer Views v. Normative Guidelines.

Published in:

Service Industries Journal, 1998, v. 18, n. 3, p. 4, doi. 10.1080/02642069800000029

By:

Mortimer, Kathleen;
Mathews, Brian P.

Publication type:

Article

An Empirical Examination of Factual Information Content among Service Advertisements.

Published in:

Service Industries Journal, 1995, v. 15, n. 2, p. 216, doi. 10.1080/02642069500000021

By:

Grove, Stephen J.;
Pickett, Gregory M.;
Laband, David N.

Publication type:

Article

"Advertising is the official art of advanced capitalism": mobile telephones and the interpellated subject.

Published in:

Social Alternatives, 1998, v. 17, n. 4, p. 40

By:

Smith, Sean

Publication type:

Article

It's a Small World After All.

Published in:

Social Alternatives, 1996, v. 15, n. 1, p. 11

By:

Quinn, Karl

Publication type:

Article

How The Bicentennary Helped The Aboriginal Nation Grow.

Published in:

Social Alternatives, 1989, v. 8, n. 1, p. 9

By:

Mansell, Michael

Publication type:

Article

DIALOGICALITY AND DIALOGUE: AN ANALYSIS OF COMPLEXITY AND DYNAMICS OF FICTITIOUS DIALOGUES IN SPANISH AND MEXICAN TELEVISION ADVERTISING.

Published in:

Pragmatics, 2012, v. 22, n. 4, p. 615

By:

Martínez-Camino, Gonzalo

Publication type:

Article

Talking Text and Talking Back: “My BFF Jill” from Boob Tube to YouTube.

Published in:

Journal of Computer-Mediated Communication, 2009, v. 14, n. 4, p. 1050, doi. 10.1111/j.1083-6101.2009.01481.x

By:

Jones, Graham M.;
Schieffelin, Bambi B.

Publication type:

Article

BEST TV COMMERCIALS OF THE YEAR (Book).

Published in:

1967

By:

Colon, Ted

Publication type:

Book Review

THE TELEVISION COMMERCIAL (Book).

Published in:

1955

By:

Martin, Leo;
Griffin, Leland M.

Publication type:

Book Review

TELEVISION ADVERTISING AND PRODUCTION HANDBOOK (Book).

Published in:

1954

By:

Lambert, Edward C.;
Griffin, Leland M.

Publication type:

Book Review

Accent on Living.

Published in:: 1951
Publication type:: Abstract

AN ADJUNCT TO THE ADVERTISING BUSINESS?

Published in:

Political Quarterly, 1990, v. 61, n. 4, p. 375, doi. 10.1111/j.1467-923X.1990.tb00826.x

By:

Shaw, Roy

Publication type:

Article

THE FIGHT FOR FREEDOM IN BROADCASTING.

Published in:

Political Quarterly, 1987, v. 58, n. 1, p. 3, doi. 10.1111/j.1467-923X.1987.tb02570.x

By:

Brittan, Samuel

Publication type:

Article

Training translators through the use of audiovisual ads.

Published in:

Babel: International Journal of Translation / Revue Internationale de la Traduction / Revista Internacional de Traducción, 2015, v. 61, n. 3, p. 411, doi. 10.1075/babel.61.3.06enr

By:

Enríquez-Aranda, Mercedes;
Jiménez-Carra, Nieves

Publication type:

Article

Exploring the impact of TV advertising and social media influencers in culinary marketing.

Published in:

Journal of Enterprise & Development (JED), 2024, v. 6, n. 1, p. 172

By:

Timothy, Chelsy Angelia;
Shinta, Shinta;
Fransiska, Fransiska;
Angelita, Fifi

Publication type:

Article

Golden Years, Wise Mentors, and Old Fools: An Updated Typology of Older Characters in British TV Advertising.

Published in:

Journal of Aging & Social Change, 2021, v. 11, n. 2, p. 83, doi. 10.18848/2576-5310/CGP/v11i02/83-94

By:

Olsen, Dennis A.;
Scott, Charlotte

Publication type:

Article

COMPETITION IN THE MEDIA AND ADVERTISING MARKETS.

Published in:

Manchester School (1463-6786), 2006, v. 74, n. 1, p. 1, doi. 10.1111/j.1467-9957.2006.00479.x

By:

GABSZEWICZ, JEAN J.;
LAUSSEL, DIDIER;
SONNAC, NATHALIE

Publication type:

Article

Thinking Causally APPLY SCIENTIFIC REASONING TO IMPROVE THE QUALITY OF YOUR DECISIONS.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 4

By:

Grapentine, Terry

Publication type:

Article

Roughing It.

Published in:

Marketing Research, 2004, v. 16, n. 4, p. 22

By:

Kastenholz, John;
Young, Charles;
Dubitsky, Tony

Publication type:

Article

MARKETING MIX.

Published in:

Marketing Research, 2003, v. 15, n. 3, p. 4

By:

Grapentine, Terry

Publication type:

Article

Continuous likability measurement.

Published in:

Marketing Research, 1998, v. 10, n. 2, p. 28

By:

Murphy, William H.;
Tang, Sidney S. L.

Publication type:

Article

Making ads profitable.

Published in:

Marketing Research, 1997, v. 9, n. 4, p. 38

By:

Lodish, Leonard M.;
Riskey, Dwight R.

Publication type:

Article

Revisiting the Rough/Finished Issue in Advertisement Pretesting: A Practitioner's Viewpoint.

Published in:

Marketing Research, 1990, v. 2, n. 3, p. 22

By:

Day, Robert L.

Publication type:

Article

A Blue-Ribbon Panel to Screen Political Television Commercials.

Published in:

1990

By:

Maloney, John F.

Publication type:

Editorial

Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure.

Published in:

Complutense Journal of English Studies, 2020, v. 28, p. 189, doi. 10.5209/cjes.66959

By:

Ibáñez-Arenós, María;
Bort-Mir, Lorena

Publication type:

Article

The Pivotal Role of AJC in the Growth of Communication Research in Asia: A semantic network analysis.

Published in:

Asian Journal of Communication, 2016, v. 26, n. 6, p. 626, doi. 10.1080/01292986.2016.1218901

By:

Kim, Daewook;
Kim, Soo-Yeon;
Choi, Myung-Il

Publication type:

Article

A cross-cultural perspective on televised political advertising during the presidential election between the US and South Korea: 1992–2012.

Published in:

Asian Journal of Communication, 2016, v. 26, n. 2, p. 133, doi. 10.1080/01292986.2015.1110605

By:

Lee, Soobum;
Khang, Hyoungkoo;
Kim, Yeojin

Publication type:

Article

Television news in Bangladesh: intersection of market-oriented journalism and perceived credibility.

Published in:

Asian Journal of Communication, 2015, v. 25, n. 2, p. 162, doi. 10.1080/01292986.2014.946064

By:

Andaleeb, Syed Saad;
Rahman, Anis

Publication type:

Article

Behind the Smile: Reading Cultural Values in Thai Advertising.

Published in:

Asian Journal of Communication, 2007, v. 17, n. 3, p. 318, doi. 10.1080/01292980701458406

By:

Punyapiroje, Chompunuch;
Morrison, MargaretA.

Publication type:

Article

Information content of television advertising in China: an update.

Published in:

Asian Journal of Communication, 2005, v. 15, n. 1, p. 1, doi. 10.1080/0129298042000329766

By:

Chan, Kara;
Chan, Fanny

Publication type:

Article

Is Advertising Medium an Important Constraint in Consumer Purchase Intention: The Theoretical Foundation.

Published in:

Journal of General Management Research, 2017, n. 1, p. 38

By:

Misra, Vaibhav;
Vashisth, Anubha

Publication type:

Article

A Semiotics View Through Sexual Objectification of Women in TV Cigarette Commercials in Indonesia.

Published in:

Indonesian Journal of Social & Humanity Study / Wacana: Jurnal Sosial dan Humaniora, 2023, v. 26, n. 3, p. 145, doi. 10.21776/ub.wacana.2023.026.03.05

By:

Osydea, Ralira Alstromer;
Sholihah, Qomariyatus;
Rahmawati, Intan

Publication type:

Article

EL SPOT PRESIDENCIAL ESTADOUNIDENSE A TRAVÉS DE SU MÚSICA. DE LOS PRIMEROS ANUNCIOS TELEVISIVOS A LA CONSOLIDACIÓN DE INTERNET COMO CAMPO DE BATALLA ELECTORAL.

Published in:

MARCO (Márketing y Comunicación Política), 2022, v. 8, p. 1, doi. 10.15304/marco.id8597

By:

HERRERAS CARRERA, ALEIX

Publication type:

Article

Co-occurrence network of TV advertisements revealing Japanese lifestyle.

Published in:

Applied Network Science, 2021, v. 6, n. 1, p. 1, doi. 10.1007/s41109-021-00393-4

By:

Ito, Mariko I.;
Ohnishi, Takaaki

Publication type:

Article

Geographic impressions in Facebook political ads.

Published in:

Applied Network Science, 2021, v. 6, n. 1, p. 1, doi. 10.1007/s41109-020-00350-7

By:

Gitomer, Adina;
Oleinikov, Pavel V.;
Baum, Laura M.;
Fowler, Erika Franklin;
Shai, Saray

Publication type:

Article

Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2351107

By:

Tahat, Luay;
Almasri, Nada;
Tahat, Tarek;
Ismail, Duha;
Al-Ahmad, Ahmad S.

Publication type:

Article

Effect of television adverts on children's purchase behaviour: Evidence from Ghana.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1614740

By:

Bamfo, Bylon Abeeku;
Kraa, Jerry Jay;
Asabere, Perdita;
Atarah, Bede Akorige;
Wright, Len Tiu

Publication type:

Article

THE DREAM TEAM, COMMUNICATIVE DIRT, AND THE MARKETING OF SYNERGY: USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS.

Published in:

Journal of Sport & Social Issues, 1994, v. 18, n. 1, p. 27, doi. 10.1177/019372394018001003

By:

Wenner, Lawrence A.

Publication type:

Article

Recall of television advertisements as a function...

Published in:

Journal of Psychology, 1997, v. 131, n. 5, p. 541, doi. 10.1080/00223989709603543

By:

Gunter, Barrie;
Furnham, Adrian

Publication type:

Article

CHILDREN'S ATTITUDES TO TELEVISION ADVERTISEMENTS: A FACTORIAL PERSPECTIVE.

Published in:

Journal of Psychology, 1983, v. 113, n. 1, p. 25, doi. 10.1080/00223980.1983.9923551

By:

Barling, Julian;
Fullagar, Clive

Publication type:

Article

Tricksters and the Marketing of Breakfast Cereals.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2007, v. 40, n. 1, p. 49, doi. 10.1111/j.1540-5931.2007.00353.x

By:

GREEN, THOMAS

Publication type:

Article

Pepsiman! Toward a Theory of Symbolic Morphosis in Global Advertising.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2006, v. 39, n. 6, p. 1077, doi. 10.1111/j.1540-5931.2006.00335.x

By:

MURRAY, NOEL M.

Publication type:

Article

I Am Canadian: National Identity in Beer Commercials.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2003, v. 37, n. 2, p. 276, doi. 10.1111/1540-5931.00068

By:

MacGregor, Robert M.

Publication type:

Article

Popular Culture, Place Images, and Myths: The Promotion of Australia on American Television.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2001, v. 35, n. 1, p. 185, doi. 10.1111/j.0022-3840.2001.3501_185.x

By:

Greiner, Alyson L.

Publication type:

Article

Images of Domesticity and Motherhood in Indian Television Commercials: A Critical Study.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 1998, v. 32, n. 3, p. 117, doi. 10.1111/j.0022-3840.1998.3203_117.x

By:

Roy, Abhik

Publication type:

Article

"Slice-of-Life": A Persuasive Mini Drama in Japanese Television Advertising.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 1997, v. 31, n. 2, p. 131, doi. 10.1111/j.0022-3840.1997.00131.x

By:

Maynard, Michael L.

Publication type:

Article

Memories, Anticipation and Self-Talk: A Cultural Study of the Inward Experience of Television Advertising.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 1994, v. 28, n. 1, p. 209, doi. 10.1111/j.0022-3840.1994.2801_209.x

By:

Alperstein, Neil

Publication type:

Article