Results: 6
Testing for Unit Roots in Market Shares.
- Published in:
- Marketing Letters, 2001, v. 12, n. 4, p. 351, doi. 10.1023/A:1012276406686
- By:
- Publication type:
- Article
The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand.
- Published in:
- Marketing Letters, 2001, v. 12, n. 4, p. 341, doi. 10.1023/A:1012224422616
- By:
- Publication type:
- Article
The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR.
- Published in:
- Marketing Letters, 2001, v. 12, n. 4, p. 327, doi. 10.1023/A:1012272305777
- By:
- Publication type:
- Article
The Effect of Provision Points on Generic Advertising Funding.
- Published in:
- Marketing Letters, 2001, v. 12, n. 4, p. 315, doi. 10.1023/A:1012268221707
- By:
- Publication type:
- Article
Prospecting Research: Knowing when to Stop.
- Published in:
- Marketing Letters, 2001, v. 12, n. 4, p. 299, doi. 10.1023/A:1012216220798
- By:
- Publication type:
- Article
Measuring a Brand's Tendency to be Included in High Value Baskets.
- Published in:
- Marketing Letters, 2001, v. 12, n. 4, p. 287, doi. 10.1023/A:1012221303960
- By:
- Publication type:
- Article