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A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis .
- Published in:
- Marketing Letters, 2000, v. 11, n. 3, p. 261, doi. 10.1023/A:1008191211004
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- Publication type:
- Article
Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad .
- Published in:
- Marketing Letters, 2000, v. 11, n. 3, p. 235, doi. 10.1023/A:1008187110096
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- Article
Advertising Spending and Perceived Quality .
- Published in:
- Marketing Letters, 2000, v. 11, n. 3, p. 221, doi. 10.1023/A:1008135126025
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- Article
Leveraging Equity Across The Brand Portfolio .
- Published in:
- Marketing Letters, 2000, v. 11, n. 3, p. 210, doi. 10.1023/A:1008183009187
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- Article
Indifference Curves that Travel with the Choice Set .
- Published in:
- Marketing Letters, 2000, v. 11, n. 3, p. 199, doi. 10.1023/A:1008198925117
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- Article
Attribute Range Effects in Binary Response Tasks .
- Published in:
- Marketing Letters, 2000, v. 11, n. 3, p. 249, doi. 10.1023/A:1008139226934
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- Article