Works matching IS 09230645 AND DT 1998 AND VI 9 AND IP 2
Results: 7
Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation.
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- Marketing Letters, 1998, v. 9, n. 2, p. 115, doi. 10.1023/A:1007997714444
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- Article
Family Members' Projections of Each Other's Preference and Influence: A Two-Stage Conjoint Approach.
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- Marketing Letters, 1998, v. 9, n. 2, p. 135, doi. 10.1023/A:1007904931283
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- Article
Technology and Optimal Segment Size.
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- Marketing Letters, 1998, v. 9, n. 2, p. 147, doi. 10.1023/A:1007956915353
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- Article
Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity.
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- Marketing Letters, 1998, v. 9, n. 2, p. 169, doi. 10.1023/A:1007909032191
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- Article
The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase.
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- Marketing Letters, 1998, v. 9, n. 2, p. 181, doi. 10.1023/A:1007961016262
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- Article
A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation.
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- Marketing Letters, 1998, v. 9, n. 2, p. 195, doi. 10.1023/A:1007913100332
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- Article
The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods.
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- Marketing Letters, 1998, v. 9, n. 2, p. 209, doi. 10.1023/A:1007965117170
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- Article