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"This Post Is Sponsored" Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook.
- Published in:
- Journal of Interactive Marketing, 2017, v. 38, p. 82, doi. 10.1016/j.intmar.2016.12.002
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- Article
Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create.
- Published in:
- Journal of Interactive Marketing, 2017, v. 38, p. 64, doi. 10.1016/j.intmar.2017.01.002
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- Article
Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory.
- Published in:
- Journal of Interactive Marketing, 2017, v. 38, p. 55, doi. 10.1016/j.intmar.2016.12.001
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- Article
A Meta-analysis of Online Trust Relationships in E-commerce.
- Published in:
- Journal of Interactive Marketing, 2017, v. 38, p. 44, doi. 10.1016/j.intmar.2017.01.001
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- Article
The Showrooming Phenomenon: It's More than Just About Price.
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- Journal of Interactive Marketing, 2017, v. 38, p. 29, doi. 10.1016/j.intmar.2017.01.003
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- Article
Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data.
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- Journal of Interactive Marketing, 2017, v. 38, p. 12, doi. 10.1016/j.intmar.2016.10.004
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- Article
Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment.
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- Journal of Interactive Marketing, 2017, v. 38, p. 1, doi. 10.1016/j.intmar.2016.11.001
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- Article