Works matching IS 10949968 AND DT 2017 AND VI 37

Results: 12

Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 133, doi. 10.1016/j.intmar.2016.10.001

By:

Pagani, Margherita;
Malacarne, Giovanni

Publication type:

Article

Brand Attitudes and Search Engine Queries.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 105, doi. 10.1016/j.intmar.2016.10.002

By:

Dotson, Jeffrey P.;
Fan, Ruixue Rachel;
Feit, Elea McDonnell;
Oldham, Jeffrey D.;
Yeh, Yi-Hsin

Publication type:

Article

Inside Front Cover: TOC.

Published in:: 2017
Publication type:: Table of Contents

Editorial Review Board.

Published in:: Journal of Interactive Marketing, 2017, v. 37, p. iii, doi. 10.1016/S1094-9968(17)30006-3
Publication type:: Article

Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 117, doi. 10.1016/j.intmar.2016.10.003

By:

Mahmood, Ammara;
Sismeiro, Catarina

Publication type:

Article

Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 32, doi. 10.1016/j.intmar.2016.07.004

By:

Thompson, Scott A.;
Kim, Molan;
Loveland, James M.;
Lacey, Russell;
Castro, Iana A.

Publication type:

Article

Private Sales Clubs: A 21st Century Distribution Channel.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 44, doi. 10.1016/j.intmar.2016.09.001

By:

Betancourt, Roger R.;
Chocarro, Raquel;
Cortiñas, Monica;
Elorz, Margarita;
Mugica, Jose Miguel

Publication type:

Article

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 57, doi. 10.1016/j.intmar.2016.08.001

By:

Kim, Ho;
Hanssens, Dominique M.

Publication type:

Article

Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 75, doi. 10.1016/j.intmar.2016.06.004

By:

Belanche, Daniel;
Flavián, Carlos;
Pérez-Rueda, Alfredo

Publication type:

Article

Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 89, doi. 10.1016/j.intmar.2016.06.001

By:

Gottschalk, Sabrina A.;
Mafael, Alexander

Publication type:

Article

Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 1, doi. 10.1016/j.intmar.2016.06.003

By:

Richard, James E.;
Purnell, Fruen

Publication type:

Article

Evaluation Set Size and Purchase: Evidence from a Product Search Engine.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 16, doi. 10.1016/j.intmar.2016.07.003

By:

Choudhary, Vidyanand;
Currim, Imran;
Dewan, Sanjeev;
Jeliazkov, Ivan;
Mintz, Ofer;
Turner, John

Publication type:

Article