A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 178, doi. 10.1016/j.intmar.2011.02.003
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2011 AND VI 25 AND IP 3
Results: 6
1
2
Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 169, doi. 10.1016/j.intmar.2011.04.002
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- Publication type:
- Article
3
The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 159, doi. 10.1016/j.intmar.2011.04.001
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- Publication type:
- Article
4
Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 145, doi. 10.1016/j.intmar.2010.09.003
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- Publication type:
- Article
5
Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 123, doi. 10.1016/j.intmar.2010.10.001
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- Publication type:
- Article
6
Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 134, doi. 10.1016/j.intmar.2011.04.004
- By:
- Publication type:
- Article