Social identity dimensions and consumer behavior in social media.
- Published in:
- Asia Pacific Management Review, 2017, v. 22, n. 1, p. 45, doi. 10.1016/j.apmrv.2016.10.003
- By:
- Publication type:
- Article
Works matching IS 10293132 AND DT 2017 AND VI 22 AND IP 1
Results: 8
1
2
Social media as an upcoming tool for political marketing effectiveness.
- Published in:
- Asia Pacific Management Review, 2017, v. 22, n. 1, p. 10, doi. 10.1016/j.apmrv.2016.10.007
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- Publication type:
- Article
3
Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity.
- Published in:
- Asia Pacific Management Review, 2017, v. 22, n. 1, p. 25, doi. 10.1016/j.apmrv.2016.10.005
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- Publication type:
- Article
4
Social media and marketing effectiveness.
- Published in:
- Asia Pacific Management Review, 2017, v. 22, n. 1, p. 1, doi. 10.1016/j.apmrv.2017.02.002
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- Publication type:
- Article
5
Relationship formation within online brand communities: Bridging the virtual and the real.
- Published in:
- Asia Pacific Management Review, 2017, v. 22, n. 1, p. 2, doi. 10.1016/j.apmrv.2016.10.008
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- Publication type:
- Article
6
Engaging customers through online participation in social networking sites.
- Published in:
- Asia Pacific Management Review, 2017, v. 22, n. 1, p. 16, doi. 10.1016/j.apmrv.2016.10.006
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- Publication type:
- Article
7
Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers.
- Published in:
- Asia Pacific Management Review, 2017, v. 22, n. 1, p. 35, doi. 10.1016/j.apmrv.2016.10.004
- By:
- Publication type:
- Article
8
The impact of construal level on brand preferences: Ad metaphors and brand biography as moderators.
- Published in:
- Asia Pacific Management Review, 2017, v. 22, n. 1, p. 52, doi. 10.1016/j.apmrv.2016.10.001
- By:
- Publication type:
- Article