Investigating the dual-route effects of corporate branding on brand equity.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 120, doi. 10.1016/j.apmrv.2014.10.001
- By:
- Publication type:
- Article
Works matching IS 10293132 AND DT 2015 AND VI 20 AND IP 3
Results: 10
1
2
Unlocking the black box: Exploring the link between perceive organizational support and resistance to change.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 177, doi. 10.1016/j.apmrv.2014.10.003
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- Publication type:
- Article
3
Trading patterns in the TAIEX futures markets: Information- or behavioral-based trades?
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 165, doi. 10.1016/j.apmrv.2014.10.002
- By:
- Publication type:
- Article
4
A moderated mediation model of consumers' role behaviors in brand communities.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 191, doi. 10.1016/j.apmrv.2014.12.014
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- Publication type:
- Article
5
Co-production and the roles of dependence and service importance.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 148, doi. 10.1016/j.apmrv.2014.04.001
- By:
- Publication type:
- Article
6
Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 156, doi. 10.1016/j.apmrv.2014.09.001
- By:
- Publication type:
- Article
7
Complementary assets, appropriability, and patent commercialization: Market sensing capability as a moderator.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 141, doi. 10.1016/j.apmrv.2014.12.013
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- Publication type:
- Article
8
Towards an understanding of the factors affecting m-learning acceptance: Roles of technological characteristics and compatibility.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 109, doi. 10.1016/j.apmrv.2014.12.011
- By:
- Publication type:
- Article
9
Exploring residents' satisfaction of facilities provided by private apartment companies.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 130, doi. 10.1016/j.apmrv.2014.12.012
- By:
- Publication type:
- Article
10
When things go wrong: Lay perceptions of blame.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 184, doi. 10.1016/j.apmrv.2015.02.004
- By:
- Publication type:
- Article