Second Person Pronouns Enhance Consumer Involvement and Brand Attitude.
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. 104, doi. 10.1016/j.intmar.2017.05.001
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2017 AND VI 39
Results: 10
1
2
The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews.
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. 1, doi. 10.1016/j.intmar.2017.02.002
- By:
- Publication type:
- Article
3
Inside Front Cover: TOC.
- Published in:
- 2017
- Publication type:
- Table of Contents
4
Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase.
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. 55, doi. 10.1016/j.intmar.2017.02.001
- By:
- Publication type:
- Article
5
To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors.
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. 27, doi. 10.1016/j.intmar.2017.02.003
- By:
- Publication type:
- Article
6
Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. iii, doi. 10.1016/S1094-9968(17)30043-9
- Publication type:
- Article
7
Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. 39, doi. 10.1016/j.intmar.2017.03.001
- By:
- Publication type:
- Article
8
Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs.
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. 69, doi. 10.1016/j.intmar.2016.11.002
- By:
- Publication type:
- Article
9
Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. 15, doi. 10.1016/j.intmar.2017.02.004
- By:
- Publication type:
- Article
10
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective.
- Published in:
- Journal of Interactive Marketing, 2017, v. 39, p. 89, doi. 10.1016/j.intmar.2017.04.001
- By:
- Publication type:
- Article