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Works matching IS 10949968 AND DT 2016 AND VI 34

Results: 6

1

Mobile Marketing: The Way Forward.

Published in:

2016

By:

Shankar, Venkatesh

Publication type:

Editorial

2

Mobile Advertising: A Framework and Research Agenda.

Published in:

Journal of Interactive Marketing, 2016, v. 34, p. 3, doi. 10.1016/j.intmar.2016.03.003

By:

Grewal, Dhruv;
Bart, Yakov;
Spann, Martin;
Zubcsek, Peter Pal

Publication type:

Article

3

Mobile Promotions: A Framework and Research Priorities.

Published in:

Journal of Interactive Marketing, 2016, v. 34, p. 15, doi. 10.1016/j.intmar.2016.03.004

By:

Andrews, Michelle;
Goehring, Jody;
Hui, Sam;
Pancras, Joseph;
Thornswood, Lance

Publication type:

Article

4

Gamification and Mobile Marketing Effectiveness.

Published in:

Journal of Interactive Marketing, 2016, v. 34, p. 25, doi. 10.1016/j.intmar.2016.03.001

By:

Hofacker, Charles F.;
De Ruyter, Ko;
Lurie, Nicholas H.;
Manchanda, Puneet;
Donaldson, Jeff

Publication type:

Article

5

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues.

Published in:

Journal of Interactive Marketing, 2016, v. 34, p. 37, doi. 10.1016/j.intmar.2016.03.002

By:

Shankar, Venkatesh;
Kleijnen, Mirella;
Ramanathan, Suresh;
Rizley, Ross;
Holland, Steve;
Morrissey, Shawn

Publication type:

Article

6

Editorial Board.

Published in:: Journal of Interactive Marketing, 2016, v. 34, p. iii, doi. 10.1016/S1094-9968(16)30020-2
Publication type:: Article