Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism.
- Published in:
- Journal of Interactive Marketing, 2016, v. 33, p. 27, doi. 10.1016/j.intmar.2015.10.002
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2016 AND VI 33
Results: 8
1
2
Inside Front Cover: TOC.
- Published in:
- 2016
- Publication type:
- Table of Contents
3
Channel Choice in the 21st Century: The Hidden Role of Distribution Services.
- Published in:
- Journal of Interactive Marketing, 2016, v. 33, p. 1, doi. 10.1016/j.intmar.2015.09.002
- By:
- Publication type:
- Article
4
Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data.
- Published in:
- Journal of Interactive Marketing, 2016, v. 33, p. 57, doi. 10.1016/j.intmar.2015.12.001
- By:
- Publication type:
- Article
5
Editorial Review Board.
- Published in:
- Journal of Interactive Marketing, 2016, v. 33, p. iii, doi. 10.1016/S1094-9968(16)00019-0
- Publication type:
- Article
6
The Psychological Mechanism of Brand Co-creation Engagement.
- Published in:
- Journal of Interactive Marketing, 2016, v. 33, p. 13, doi. 10.1016/j.intmar.2015.10.001
- By:
- Publication type:
- Article
7
Publishing in the Journal of Interactive Marketing.
- Published in:
- Journal of Interactive Marketing, 2016, v. 33, p. v, doi. 10.1016/j.intmar.2016.01.003
- By:
- Publication type:
- Article
8
The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective.
- Published in:
- Journal of Interactive Marketing, 2016, v. 33, p. 43, doi. 10.1016/j.intmar.2015.11.001
- By:
- Publication type:
- Article