Works matching DE "MARKETING"

Results: 5000

How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1848, doi. 10.1002/mar.22209

By:

Li, Hui;
Li, Ruiqing;
Yang, Zhilin;
Jin, Liyin

Publication type:

Article

A Study of Communication Challenges Faced by Consumers While Using Advertised Food Delivery Platforms on Social Media.

Published in:

Language in India, 2025, v. 25, n. 5, p. 11

By:

Jaipuria, Mayank;
Pande, Sushil

Publication type:

Article

DIRECT FROM ATSDR. Promoting Environmental Health and Environmental Medicine Resources From ATSDR: Educator Insights.

Published in:

Journal of Environmental Health, 2025, v. 87, n. 10, p. 40, doi. 10.70387/001c.140444

By:

López-Carreras, Sandra;
Wendel, Arthur;
Mellard, David;
Zheng Li

Publication type:

Article

МОДЕРНИ УГОВОРИ, ТРАНСФЕР ИМИЏА И КАУЗА – АНАЛИЗА УГОВОРА О СПОНЗОРСТВУ.

Published in:

Novi Sad Faculty of Law: Collected Papers / Zbornik Radova: Pravni Fakultet u Novom Sadu, 2025, v. 59, n. 1, p. 351, doi. 10.5937/zrpfns59-52863

By:

Станојевић, Петра 3.

Publication type:

Article

Generative artificial intelligence: Marketing's death knell or ringing in a new era?

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 673, doi. 10.1007/s11747-025-01100-w

By:

Rubera, Gaia;
Li, Weifeng;
Hulland, John

Publication type:

Article

How generative AI Is shaping the future of marketing.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 702, doi. 10.1007/s11747-024-01064-3

By:

Grewal, Dhruv;
Satornino, Cinthia B.;
Davenport, Thomas;
Guha, Abhijit

Publication type:

Article

There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 760, doi. 10.1007/s11747-024-01057-2

By:

Behrens, Ronny;
Kupfer, Ann-Kristin;
Hennig-Thurau, Thorsten

Publication type:

Article

Generative AI in innovation and marketing processes: A roadmap of research opportunities.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 684, doi. 10.1007/s11747-024-01044-7

By:

Cillo, Paola;
Rubera, Gaia

Publication type:

Article

Kicking off prosperity: unraveling the football-marketing Nexus in Saudi Arabia's tourism and economy.

Published in:

Soccer & Society, 2025, v. 26, n. 5, p. 807, doi. 10.1080/14660970.2025.2506109

By:

Kinawy, Ream N.

Publication type:

Article

Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement.

Published in:

Journal of Enterprise & Development (JED), 2025, v. 7, n. 1, p. 114, doi. 10.20414/jed.v7i1.12873

By:

Setiawardani, Miranti;
Widanti, Afrima

Publication type:

Article

Investigating Types of Advertising Appeals and Cognitive and Emotional Processes of Sport Consumers in Neuromarketing: A Systematic Review.

Published in:

Journal of New Studies in Sport Management, 2025, v. 6, n. 2, p. 75, doi. 10.22103/jnssm.2024.23500.1290

By:

Shakeri, Sajad;
Seyed Hosseini, Rasool Norouzi;
Farahani, Hojjatollah

Publication type:

Article

Prevalence of herbal medicine consumption and regulatory compliance in some selected districts of the Bono region, Ghana.

Published in:

BMC Complementary Medicine & Therapies, 2025, v. 25, n. 1, p. 1, doi. 10.1186/s12906-025-04953-4

By:

Owusu, George;
Antwi-Adjei, Meshack;
Ofori-Amoah, Jones;
Tuekpe, Ransford Mawuli;
Mainoo, Adjei Emmanuel;
Kodua, Dorothy;
Abigail, Anatua;
Millicent, Oppong

Publication type:

Article

ПРОФЕСІЙНА ПІДГОТОВКА МАРКЕТОЛОГІВ ЗА СПЕЦІАЛЬНІСТЮ 029 «ІНФОРМАЦІЙНА, БІБЛІОТЕЧНА ТА АРХІВНА СПРАВА» НА ОСНОВІ КОМПЕТЕНТНІСНОГО ПІДХОДУ

Published in:

Academic Papers of Vernadsky National Library of Ukraine, 2024, n. 72, p. 181, doi. 10.15407/np.72.181

By:

Касьян, Владислав;
Кушнарьов, Валерій

Publication type:

Article

Unlock the Power of Generative AI: Better Marketing and Deeper Client Relationships for Advisers: AI can help spark creative ideas, but don't forget the human touch.

Published in:

Journal of Financial Planning, 2025, v. 38, n. 6, p. 28

By:

Howes, Sarah

Publication type:

Article

The Marketing Reps That Make You a Black Belt.

Published in:

Journal of Financial Planning, 2025, v. 38, n. 6, p. 23

By:

Zarrelli, Mike

Publication type:

Article

ANALISIS SALURAN, MARGIN, FARMER’S SHARE DAN EFISIENSI PEMASARAN BERAS.

Published in:

Jurnal Agribisains, 2025, v. 11, n. 1, p. 99, doi. 10.30997/jagi.v11i1.18573

By:

Wandira, Ayu;
Andani, Apri;
Yuristia, Rahmi;
Yulianti, Astrina

Publication type:

Article

The Impact of Emotional Advertising on Consumer Decision-Making and Brand Perception: Literature Review.

Published in:

International Journal of High School Research, 2025, v. 7, n. 5, p. 73, doi. 10.36838/v7i5.10

By:

Musa, Ramazan

Publication type:

Article

SEXUAL DIMORPHISM IN THE BRAIN (2D:4D RATIO) AND ITS IMPACT ON GENERATION Z CONSUMER DECISION-MAKING & MARKETING STRATEGIES.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2025, v. 18, n. 2, p. 311, doi. 10.15659/ppad.18.2.1586214

By:

ŞENTÜRK, Esma Ebru

Publication type:

Article

خفة الحركة التسويقية ودورها في تحقيق القيمة المدركة للزبون بحث استطلاعي لا راء عينة من العاملين في شركة نور الكفيل للمنتجات الغذائية فرع محافظة كربلاء المقدسة.

Published in:

Iraqi Journal For Economic Sciences, 2024, v. 22, p. 1008, doi. 10.31272/IJES2024.80.S.M11

By:

حوراء ثامر مهدي;
سهاد برقي كامل

Publication type:

Article

Marketing Based on Local Wisdom on Social Enterprise Performance in Indonesia.

Published in:

Quality - Access to Success, 2025, v. 26, n. 206, p. 460, doi. 10.47750/QAS/26.206.45

By:

SALQAURA, Siti Alhamra;
RINI, Endang Sulistya;
SEMBIRING, Beby Karina F.;
Sirojuzilam

Publication type:

Article

City Brand: Key Components, Integrated Marketing Communication Strategies, and Strategic Initiatives for Enhancing Suzhou's Unique City.

Published in:

Human Behavior, Development & Society, 2025, v. 26, n. 1, p. 51, doi. 10.62370/hbds.v26i1.277249

By:

Xixuan Liu;
Ruanggoon, Jirapong;
Euamornvanich, Patcharapa

Publication type:

Article

Serbest gezinmeli sistemde yumurta tavukçuluğu işletmelerinin incelenmesi üzerine bir araştırma; Hatay ili örneği.

Published in:

Mustafa Kemal University Journal of Agricultural Sciences / Mustafa Kemal Üniversitesi Tarım Bilimleri Dergisi, 2025, v. 30, n. 1, p. 99, doi. 10.37908/mkutbd.1571882

By:

YALÇIN, Mehmet Hanifi;
ÇOPUR AKPINAR, Gülşen

Publication type:

Article

Oral Nicotine Pouches: A Growing Public Health Concern.

Published in:

Journal of Psychosocial Nursing & Mental Health Services, 2025, v. 63, n. 6, p. 7, doi. 10.3928/02793695-20250507-04

By:

Adekeye, Olayemi Timothy;
Mumba, Mercy Ngosa

Publication type:

Article

SPOSOBY BUDOWANIA LOJALNOŚCI WŚRÓD KLIENTÓW W KANAŁACH DIGITAL.

Published in:

Management & Quality / Zarządzanie i Jakość, 2025, v. 7, n. 1, p. 37

By:

KLIŚ, Tomasz

Publication type:

Article

Feminist paratextual (re)framing of online social translation: A case study of @subtitle girl (@zimu shaonü).

Published in:

Babel: International Journal of Translation / Revue Internationale de la Traduction / Revista Internacional de Traducción, 2025, v. 71, n. 3, p. 307, doi. 10.1075/babel.24110.che

By:

Cheng, Xiaoyi

Publication type:

Article

“STARTUPS FOR DEVELOPING ORGANIC PRODUCTS AND MARKETING SCHEMES”.

Published in:

International Journal of Pharmacology & Biological Sciences, 2025, v. 19, n. 1, p. 53

By:

Painkra, Dhanlaxmi;
Sharma, Alpana

Publication type:

Article

Holland & Barrett Health and Wellbeing Retailers Social Marketing Campaign Case of Saudi Arabia Implementation.

Published in:

Journal of Economic Administrative & Legal Sciences, 2025, v. 9, n. 5, p. 92, doi. 10.26389/AJSRP.W070924

By:

Algarni, Ohoud Mohammed

Publication type:

Article

Marketing is a Positive Force in Contemporary Society Case of Holland & Barrette Social Campaign.

Published in:

Journal of Economic Administrative & Legal Sciences, 2025, v. 9, n. 5, p. 86, doi. 10.26389/AJSRP.D070924

By:

Algarni, Ohoud Mohammed

Publication type:

Article

Survival Skills for Freelancers: Tried and Tested Tips to Help You Ace Self-Employment Without Burnout.

Published in:

2024

By:

Hall, Amy

Publication type:

Book Review

Collusion and Price Behavior in the U.S. Pork Industry.

Published in:

Journal of Agricultural & Food Industrial Organization, 2025, v. 23, n. 1, p. 35, doi. 10.1515/jafio-2024-0001

By:

Bolotova, Yuliya V.

Publication type:

Article

Unintended Competition from Volume Controls: A Note on the Horne v. Department of Agriculture Decision.

Published in:

Journal of Agricultural & Food Industrial Organization, 2025, v. 23, n. 1, p. 59, doi. 10.1515/jafio-2023-0062

By:

Winfree, Jason

Publication type:

Article

Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?

Published in:

Electronic Commerce Research, 2025, v. 25, n. 3, p. 1865, doi. 10.1007/s10660-023-09743-z

By:

Srivastava, Mukta;
Abhishek, S.;
Pandey, Neeraj

Publication type:

Article

Marketing communications in luxury fashion retail in the era of big data.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 3, p. 1641, doi. 10.1007/s10660-023-09732-2

By:

Volkova, Elizaveta;
Karpushkin, Gleb

Publication type:

Article

Conceptual Framings of Menstruation in 20th-Century British Menstrual Product Advertising: Visible Stigma, Invisible Bleeding.

Published in:

Women's Reproductive Health, 2025, v. 12, n. 2, p. 473, doi. 10.1080/23293691.2025.2472152

By:

Hughes, Bee

Publication type:

Article

شاخصها و مؤلفه های الگوی بازاریابی سبز سنتز پژوهی بر اساس مدل روبرتس.

Published in:

Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2025, v. 11, n. 4, p. 213

By:

مهرداد مختارپور;
فرشته لطفی زاده;
سیاوش احمدی چهره;
فریز طاهری کیا

Publication type:

Article

How Do Black Lives Matter to Hollywood? Marketing Black Trauma and Joy on Streaming Platforms.

Published in:

Television & New Media, 2025, v. 26, n. 5, p. 515, doi. 10.1177/15274764251320075

By:

Escoffery, Aymar Jean;
Cooley, Jamie

Publication type:

Article

"RECOMMEND OR NOT RECOMMEND": TOPIC MODELING OF USER REVIEWS IN AIRLINE MARKET.

Published in:

Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2025, v. 18, n. 2, p. 586, doi. 10.25287/ohuiibf.1556680

By:

PINARBAŞI, Fatih

Publication type:

Article

Effectiveness Assessment of Brand Microblog Marketing Communication under Trapezoidal Fuzzy Neutrosophic Sets.

Published in:

Neutrosophic Sets & Systems, 2025, v. 85, p. 540

By:

Yao Zhou

Publication type:

Article

A Systematic Review on Sentiment Analysis for Sindhi Text.

Published in:

Baghdad Science Journal, 2025, v. 22, n. 5, p. 1676, doi. 10.21123/bsj.2024.10954

By:

Soomro, Safdar Ali;
Yuhaniz, Siti Sophiayati;
Dootio, Mazhar Ali;
Murtaza, Ghulam;
Mughal, Muhammad Hussain

Publication type:

Article

Price Risk Assessments: A New Protest Ground? Government Accountability Office (GAO) rules that DFARS 252.204-7024 mandates a reasonable evaluation of "price risk" based on a comparison of offers and historical prices.

Published in:

Contract Management, 2025, v. 65, n. 6, p. 10

By:

BACON, STEPHEN L.

Publication type:

Article

Termination for Convenience in Government Contracts: Legal Framework, Contractor Rights, and Strategic Considerations.

Published in:

Contract Management, 2025, v. 65, n. 6, p. 4

By:

JONES, ZACHARY;
GILLIAM, D. KELLY

Publication type:

Article

Navigating Pricing Pressures, Anticipating Market Shifts.

Published in:

Contract Management, 2025, v. 65, n. 6, p. 1

By:

KUCHINA-MUSINA, DOLORES

Publication type:

Article

Building the Market for Business.

Published in:

RUSQ: A Journal of Reference & User Experience, 2025, v. 60, n. 3, p. 119

By:

Linscott, Kristin;
Dooley, Yvonne

Publication type:

Article

التسويق الابتكاري ودوره في تحقيق الميزة التنافسية للبنك دراسة حالة بنك خليج الجزائر - غرداية.

Published in:

Iraqi Journal For Economic Sciences, 2024, v. 22, n. 81, p. 64, doi. 10.31272/IJES2024.81.6

By:

أحمد عبد الحفيظ &#1575

Publication type:

Article

تأثير الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة : دراسة نظرية.

Published in:

Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 97, doi. 10.31272/IJES2023.79.5

By:

طارق بن أحمد قند&#1608

Publication type:

Article

تأثير حوكمة الشركات على القدرة التسويقية للشركة.

Published in:

Iraqi Journal For Economic Sciences, 2023, v. 21, n. 76, p. 240, doi. 10.31272/IJES2022.76.S16

By:

يوسف نجم عبد الله
بهروز بادبا;
حنان عبدالله حسن

Publication type:

Article

تدقيق عقود التسويق الدوائية ودورها في التنمية المستدامة - دراسة تحليلية في الشركة العامة لصناعة الادوية والمستلزمات الطبية.

Published in:

Accounting & Financial Studies Journal, 2025, v. 20, n. 70, p. 373

By:

شهاب احمد خالد;
علي محمد ثجيل ال&#1605

Publication type:

Article

التسويق الريادي وتأثيره في جذب الزبائن.

Published in:

Accounting & Financial Studies Journal, 2025, v. 20, n. 70, p. 59

By:

علي نعمة محمد;
فراس محمد إسماعي

Publication type:

Article

Understanding the Nexus of Marketing and Artificial Intelligence (AI): Customer Experience is of the Essence.

Published in:

International Journal of Supply & Operations Management, 2025, v. 12, n. 2, p. 236, doi. 10.22034/ijsom.2025.110285.3017

By:

Mahyari, Mostafa Esmaeili;
Irani, Hamid Reza;
Nourmandipour, Vahid;
Nozari, Hamed

Publication type:

Article

THE IMPACT OF THE YOUTUBE PLATFORM ON CONSUMER PURCHASING ATTITUDES AND BEHAVIORS IN THE CONTEXT OF VIDEO MARKETING CONTENT.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 220, p. 537, doi. 10.29119/1641-3466.2025.220.34

By:

ZAJDEL, Małgorzata;
MICHALCEWICZ-KANIOWSKA, Małgorzata;
MICKIEWICZ, Paweł

Publication type:

Article