Introducing the ARTS framework: A tool for constructive re-inquiry.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 605, doi. 10.1007/s11747-023-00996-6
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2024 AND VI 52 AND IP 3
Results: 16
1
2
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 815, doi. 10.1007/s11747-023-00962-2
- By:
- Publication type:
- Article
3
Making new enemies: How suppliers' digital disintermediation strategy shifts consumers' use of incumbent offerings.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 672, doi. 10.1007/s11747-023-00963-1
- By:
- Publication type:
- Article
4
How within-person research can extend marketing knowledge.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 695, doi. 10.1007/s11747-023-00978-8
- By:
- Publication type:
- Article
5
Correction: How within-person research can extend marketing knowledge.
- Published in:
- 2024
- By:
- Publication type:
- Correction Notice
6
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 610, doi. 10.1007/s11747-023-00997-5
- By:
- Publication type:
- Article
7
Leveraging B2B field service technicians as a "second sales force": How service situations affect selling activity and success.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 736, doi. 10.1007/s11747-023-00964-0
- By:
- Publication type:
- Article
8
How speaking versus writing to conversational agents shapes consumers' choice and choice satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 634, doi. 10.1007/s11747-023-00987-7
- By:
- Publication type:
- Article
9
Product recall effectiveness and consumers' participation in corrective actions.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 716, doi. 10.1007/s11747-023-00967-x
- By:
- Publication type:
- Article
10
Customer behavior across competitive loyalty programs.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 892, doi. 10.1007/s11747-023-00965-z
- By:
- Publication type:
- Article
11
Stick to my guns: The impact of crowding on consumers' responsiveness to sale promotions.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 914, doi. 10.1007/s11747-023-00966-y
- By:
- Publication type:
- Article
12
Research on sales and ethics: Mapping the past and charting the future.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
13
The effect of customer asset strategies on acquisition performance in business-to-government markets.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 789, doi. 10.1007/s11747-023-00955-1
- By:
- Publication type:
- Article
14
How do firms value sales career paths?
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 762, doi. 10.1007/s11747-023-00952-4
- By:
- Publication type:
- Article
15
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 859, doi. 10.1007/s11747-023-00950-6
- By:
- Publication type:
- Article
16
Building effective inside-outside sales rep dyads: A collaboration perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 835, doi. 10.1007/s11747-023-00960-4
- By:
- Publication type:
- Article