The ubiquity of scarcity.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1191, doi. 10.1007/s11747-023-00984-w
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2023 AND VI 51 AND IP 6
Results: 11
1
2
On the strategic use of product scarcity in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1203, doi. 10.1007/s11747-023-00976-w
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- Publication type:
- Article
3
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1305, doi. 10.1007/s11747-023-00969-9
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- Publication type:
- Article
4
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1197, doi. 10.1007/s11747-023-00956-0
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- Publication type:
- Article
5
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1266, doi. 10.1007/s11747-022-00922-2
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- Publication type:
- Article
6
Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing.
- Published in:
- 2023
- By:
- Publication type:
- Correction Notice
7
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1327, doi. 10.1007/s11747-022-00899-y
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- Publication type:
- Article
8
Family responses to resource scarcity.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1351, doi. 10.1007/s11747-022-00882-7
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- Publication type:
- Article
9
Once they've been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1284, doi. 10.1007/s11747-022-00861-y
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- Publication type:
- Article
10
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1245, doi. 10.1007/s11747-021-00831-w
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- Publication type:
- Article
11
The effect of financial scarcity on discretionary spending, borrowing, and investing.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1214, doi. 10.1007/s11747-021-00811-0
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- Publication type:
- Article