Works matching IS 00920703 AND DT 2024 AND VI 52 AND IP 2
Results: 16
Get the picture? Using visuals to represent theory.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 599, doi. 10.1007/s11747-023-00980-0
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Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 449, doi. 10.1007/s11747-023-00957-z
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Dynamic and global drivers of salesperson effectiveness.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 399, doi. 10.1007/s11747-023-00954-2
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A theory of sales system shocks.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 261, doi. 10.1007/s11747-023-00953-3
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Co-creating educational consumer journeys: A sensemaking perspective.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 284, doi. 10.1007/s11747-023-00951-5
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Weathering the crash: Do customer-company relationships pay off during economic crises?
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 489, doi. 10.1007/s11747-023-00947-1
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The impact of scarcity cues on purchase likelihood of art-infused products.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 470, doi. 10.1007/s11747-023-00945-3
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Defining, and understanding commitment to, activity streaks.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 531, doi. 10.1007/s11747-023-00944-4
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The time-varying effects of rhetorical signals in crowdfunding campaigns.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 370, doi. 10.1007/s11747-023-00943-5
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"Coopetition" in the presence of team and individual incentives: Evidence from the advice network of a sales organization.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 306, doi. 10.1007/s11747-023-00939-1
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Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 426, doi. 10.1007/s11747-023-00938-2
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Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 576, doi. 10.1007/s11747-023-00936-4
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How marketers and consumers synchronize temporal modes to cocreate ritual vitality.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 554, doi. 10.1007/s11747-023-00935-5
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Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 512, doi. 10.1007/s11747-023-00934-6
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How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 329, doi. 10.1007/s11747-023-00933-7
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Effects of advertising and R&D on spillovers from a rival's bankruptcy.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 349, doi. 10.1007/s11747-023-00931-9
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