Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1098, doi. 10.1007/s11747-022-00921-3
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2023 AND VI 51 AND IP 5
Results: 11
1
2
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1165, doi. 10.1007/s11747-022-00914-2
- By:
- Publication type:
- Article
3
Using a strobelight analysis to examine relationship inconsistency.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1184, doi. 10.1007/s11747-023-00940-8
- By:
- Publication type:
- Article
4
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1046, doi. 10.1007/s11747-023-00923-9
- By:
- Publication type:
- Article
5
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
6
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 966, doi. 10.1007/s11747-022-00920-4
- By:
- Publication type:
- Article
7
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
8
Executive confidence and myopic marketing management.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1118, doi. 10.1007/s11747-022-00909-z
- By:
- Publication type:
- Article
9
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1075, doi. 10.1007/s11747-022-00915-1
- By:
- Publication type:
- Article
10
How attributions of coproduction motives shape customer relationships over time.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 990, doi. 10.1007/s11747-022-00910-6
- By:
- Publication type:
- Article
11
Unintended effects of price promotions: Forgoing competitors' price promotions strengthens incumbent brand loyalty.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1143, doi. 10.1007/s11747-022-00907-1
- By:
- Publication type:
- Article