Works matching IS 00920703 AND DT 2023 AND VI 51 AND IP 2
Results: 12
Narrative curation and stewardship in contested marketspaces.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 418, doi. 10.1007/s11747-022-00904-4
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- Article
Winning your customers' minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 334, doi. 10.1007/s11747-022-00898-z
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- Article
Exclusivity strategies for digital products across digital and physical markets.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 245, doi. 10.1007/s11747-022-00897-0
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- Article
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 393, doi. 10.1007/s11747-022-00893-4
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- Article
The effect of disease anthropomorphism on compliance with health recommendations.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 266, doi. 10.1007/s11747-022-00891-6
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- Article
Income inequality and consumer preference for private labels versus national brands.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 463, doi. 10.1007/s11747-022-00890-7
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- Article
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 286, doi. 10.1007/s11747-022-00881-8
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- Article
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 372, doi. 10.1007/s11747-022-00879-2
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- Article
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 310, doi. 10.1007/s11747-022-00877-4
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- Article
To exploit or explore? The impact of crowdfunding project descriptions and backers' power states on funding decisions.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 444, doi. 10.1007/s11747-022-00871-w
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- Article
Correction to: Contained: Why it's better to display some products without a package.
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- 2023
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- Correction Notice
The opportunities and costs of highly involved organizational buyers.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 480, doi. 10.1007/s11747-022-00859-6
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- Article