Works matching IS 00920703 AND DT 2022 AND VI 50 AND IP 6
Results: 11
The future of digital technologies in marketing: A conceptual framework and an overview.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1125, doi. 10.1007/s11747-022-00906-2
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- Article
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1198, doi. 10.1007/s11747-022-00892-5
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- Article
Artificial intelligence focus and firm performance.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1176, doi. 10.1007/s11747-022-00876-5
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- Article
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1277, doi. 10.1007/s11747-022-00873-8
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- Article
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1153, doi. 10.1007/s11747-022-00856-9
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- Article
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1135, doi. 10.1007/s11747-022-00854-x
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- Article
Hey, Alexa! What attributes of Skills affect firm value?
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1219, doi. 10.1007/s11747-022-00851-0
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- Article
Digital technologies: tensions in privacy and data.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1299, doi. 10.1007/s11747-022-00845-y
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- Article
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1324, doi. 10.1007/s11747-022-00840-3
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- Article
How consumer digital signals are reshaping the customer journey.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1257, doi. 10.1007/s11747-022-00839-w
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- Article
Search modality effects: merely changing product search modality alters purchase intentions.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1236, doi. 10.1007/s11747-021-00820-z
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- Article