Works matching IS 00920703 AND DT 2023 AND VI 51 AND IP 1

Results: 12

The Journal of the Academy of Marketing Science at 50: A historical analysis.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 222, doi. 10.1007/s11747-022-00905-3

By:

Borah, Abhishek;
Bonetti, Francesca;
Calma, Angelito;
Martí-Parreño, José

Publication type:

Article

Introducing another new JAMS Co-Editor.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 1, doi. 10.1007/s11747-022-00912-4

By:

Hulland, John

Publication type:

Article

Moving the stakeholder journey forward.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 23, doi. 10.1007/s11747-022-00878-3

By:

Hollebeek, Linda D.;
Kumar, V.;
Srivastava, Rajendra K.;
Clark, Moira K.

Publication type:

Article

Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 174, doi. 10.1007/s11747-022-00883-6

By:

Park, Young Woong;
Voss, Glenn B.;
Voss, Zannie Giraud

Publication type:

Article

Healthy in the wrong way: Mismatching of marketers' food claim use and consumers' preferences in the United States but not France.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 153, doi. 10.1007/s11747-022-00885-4

By:

Chandon, Pierre;
Cadario, Romain

Publication type:

Article

What drives digital engagement with sponsored videos? An investigation of video influencers' authenticity management strategies.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 198, doi. 10.1007/s11747-022-00887-2

By:

Chen, Li;
Yan, Yajie;
Smith, Andrew N.

Publication type:

Article

Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 86, doi. 10.1007/s11747-022-00888-1

By:

Steenkamp, Jan-Benedict E. M.;
Maydeu-Olivares, Alberto

Publication type:

Article

A multi-system organizing framework for inter-firm control: a comprehensive perspective on control.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 66, doi. 10.1007/s11747-022-00870-x

By:

Gilliland, David I.

Publication type:

Article

Emergence in marketing: an institutional and ecosystem framework.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 2, doi. 10.1007/s11747-022-00849-8

By:

Vargo, Stephen L.;
Peters, Linda;
Kjellberg, Hans;
Koskela-Huotari, Kaisa;
Nenonen, Suvi;
Polese, Francesco;
Sarno, Debora;
Vaughan, Claudia

Publication type:

Article

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 132, doi. 10.1007/s11747-022-00865-8

By:

Hita, Marie Louise Radanielina;
Grégoire, Yany;
Lussier, Bruno;
Boissonneault, Simon;
Vandenberghe, Christian;
Sénécal, Sylvain

Publication type:

Article

Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 114, doi. 10.1007/s11747-022-00875-6

By:

Meyn, Janek;
Kandziora, Michael;
Albers, Sönke;
Clement, Michel

Publication type:

Article

The value of context-specific studies for marketing.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 50, doi. 10.1007/s11747-022-00872-9

By:

Stremersch, Stefan;
Gonzalez, Jorge;
Valenti, Albert;
Villanueva, Julian

Publication type:

Article