Works matching IS 00920703 AND DT 2022 AND VI 50 AND IP 2

Results: 10

What brand do I use for my new product? The impact of new product branding decisions on firm value.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 338, doi. 10.1007/s11747-021-00817-8

By:

Kovalenko, Larisa;
Sorescu, Alina;
Houston, Mark B.

Publication type:

Article

Online influencer marketing.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 226, doi. 10.1007/s11747-021-00829-4

By:

Leung, Fine F.;
Gu, Flora F.;
Palmatier, Robert W.

Publication type:

Article

Marketing research on Mobile apps: past, present and future.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 195, doi. 10.1007/s11747-021-00815-w

By:

Stocchi, Lara;
Pourazad, Naser;
Michaelidou, Nina;
Tanusondjaja, Arry;
Harrigan, Paul

Publication type:

Article

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 252, doi. 10.1007/s11747-021-00814-x

By:

Malika, Malika;
Maheswaran, Durairaj;
Jain, Shailendra Pratap

Publication type:

Article

Consumer authenticity seeking: conceptualization, measurement, and contingent effects.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 296, doi. 10.1007/s11747-021-00813-y

By:

Bartsch, Fabian;
Zeugner-Roth, Katharina Petra;
Katsikeas, Constantine S.

Publication type:

Article

The Effect of Air Pollution on Food Preferences.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 410, doi. 10.1007/s11747-021-00809-8

By:

Liu, Jingwen;
Zou, Peng;
Ma, Yu

Publication type:

Article

Salient knowledge that others are also evaluating reduces judgment extremity.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 366, doi. 10.1007/s11747-021-00807-w

By:

Tsai, Claire I.;
Zhao, Min;
Soman, Dilip

Publication type:

Article

The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 324, doi. 10.1007/s11747-021-00801-2

By:

Smith, Rosanna K.;
Yazdani, Elham;
Wang, Pengyuan;
Soleymani, Saber;
Ton, Lan Anh N.

Publication type:

Article

Customer-focused voice and rule-breaking in the frontlines.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 388, doi. 10.1007/s11747-021-00798-8

By:

Gazzoli, Gabriel;
Chaker, Nawar N.;
Zablah, Alex R.;
Brown, Tom J.

Publication type:

Article

More than money: establishing the importance of a sense of purpose for salespeople.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 272, doi. 10.1007/s11747-021-00795-x

By:

Good, Valerie;
Hughes, Douglas E.;
Wang, Hao

Publication type:

Article