Works matching IS 00920703 AND DT 2021 AND VI 49 AND IP 6
Results: 12
Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation.
- Published in:
- 2021
- By:
- Publication type:
- Correction Notice
The differing impacts of brand-line breadth and depth on customers' repurchasing behavior of frequently purchased packaged goods.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1244, doi. 10.1007/s11747-021-00797-9
- By:
- Publication type:
- Article
Relating entertainment features in screenplays to movie performance: an empirical investigation.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1222, doi. 10.1007/s11747-021-00794-y
- By:
- Publication type:
- Article
Self-oriented competitiveness in salespeople: sales management implications.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1201, doi. 10.1007/s11747-021-00792-0
- By:
- Publication type:
- Article
Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1043, doi. 10.1007/s11747-021-00791-1
- By:
- Publication type:
- Article
Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory.
- Published in:
- 2021
- By:
- Publication type:
- Correction Notice
From franchisee experience to customer experience: their effects on franchisee performance.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1175, doi. 10.1007/s11747-021-00788-w
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- Publication type:
- Article
When drivers become inhibitors of organic consumption: the need for a multistage view.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1151, doi. 10.1007/s11747-021-00787-x
- By:
- Publication type:
- Article
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1132, doi. 10.1007/s11747-021-00782-2
- By:
- Publication type:
- Article
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1065, doi. 10.1007/s11747-021-00780-4
- By:
- Publication type:
- Article
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1088, doi. 10.1007/s11747-021-00774-2
- By:
- Publication type:
- Article
Space between products on display: the impact of interspace on consumer estimation of product size.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1109, doi. 10.1007/s11747-021-00772-4
- By:
- Publication type:
- Article