Works matching IS 00920703 AND DT 2021 AND VI 49 AND IP 3
Results: 11
Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time.
- Published in:
- 2021
- By:
- Publication type:
- Correction Notice
A customer portfolio management model that relates company's marketing to its long-term survival.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 584, doi. 10.1007/s11747-020-00765-9
- By:
- Publication type:
- Article
The importance of behavioral outcomes.
- Published in:
- 2021
- By:
- Publication type:
- Editorial
No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 502, doi. 10.1007/s11747-020-00763-x
- By:
- Publication type:
- Article
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 566, doi. 10.1007/s11747-020-00760-0
- By:
- Publication type:
- Article
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 482, doi. 10.1007/s11747-020-00758-8
- By:
- Publication type:
- Article
The dynamic nature of marketing constructs.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 521, doi. 10.1007/s11747-020-00756-w
- By:
- Publication type:
- Article
Sales enablement: conceptualizing and developing a dynamic capability.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 542, doi. 10.1007/s11747-020-00754-y
- By:
- Publication type:
- Article
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 462, doi. 10.1007/s11747-020-00752-0
- By:
- Publication type:
- Article
A theory of multiformat communication: mechanisms, dynamics, and strategies.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 441, doi. 10.1007/s11747-020-00750-2
- By:
- Publication type:
- Article
Governance implications of modularity in sourcing relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 601, doi. 10.1007/s11747-020-00748-w
- By:
- Publication type:
- Article