Works matching IS 00920703 AND DT 2021 AND VI 49 AND IP 1
Results: 12
A strategic framework for artificial intelligence in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 30, doi. 10.1007/s11747-020-00749-9
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- Publication type:
- Article
Reviewers as developmental coaches.
- Published in:
- 2021
- By:
- Publication type:
- Editorial
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 5, doi. 10.1007/s11747-020-00745-z
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- Publication type:
- Article
Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions.
- Published in:
- 2021
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- Publication type:
- Correction Notice
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 96, doi. 10.1007/s11747-020-00735-1
- By:
- Publication type:
- Article
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 51, doi. 10.1007/s11747-020-00733-3
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- Publication type:
- Article
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 139, doi. 10.1007/s11747-020-00729-z
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- Publication type:
- Article
Correction to: Consumer dynamics: theories, methods, and emerging directions.
- Published in:
- 2021
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- Publication type:
- Correction Notice
Upper echelons research in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 198, doi. 10.1007/s11747-020-00724-4
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- Publication type:
- Article
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 119, doi. 10.1007/s11747-020-00723-5
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- Publication type:
- Article
Consumer dynamics: theories, methods, and emerging directions.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 166, doi. 10.1007/s11747-020-00720-8
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- Publication type:
- Article
An emerging theory of loyalty program dynamics.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 71, doi. 10.1007/s11747-020-00719-1
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- Publication type:
- Article