Consideration of ethical attributes along the consumer decision-making journey.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 328, doi. 10.1007/s11747-019-00629-x
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2019 AND VI 47 AND IP 2
Results: 10
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Consumer journeys: developing consumer-based strategy.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 187, doi. 10.1007/s11747-019-00636-y
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- Publication type:
- Article
3
Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 274, doi. 10.1007/s11747-018-0620-7
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- Article
4
Chronic illness medication compliance: a liminal and contextual consumer journey.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 192, doi. 10.1007/s11747-018-0618-1
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- Publication type:
- Article
5
Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 349, doi. 10.1007/s11747-018-0617-2
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- Publication type:
- Article
6
The marketing of love: how attachment styles affect romantic consumption journeys.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 255, doi. 10.1007/s11747-018-0610-9
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- Publication type:
- Article
7
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 216, doi. 10.1007/s11747-018-0608-3
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- Publication type:
- Article
8
The consumer production journey: marketing to consumers as co-producers in the sharing economy.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 238, doi. 10.1007/s11747-018-0607-4
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- Publication type:
- Article
9
Focusing on others before you shop: exposure to Facebook promotes conventional product configurations.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 291, doi. 10.1007/s11747-018-0599-0
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- Publication type:
- Article
10
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 308, doi. 10.1007/s11747-018-0594-5
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- Publication type:
- Article