Making emerging phenomena a research priority.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 3
Results: 10
1
2
Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 453, doi. 10.1007/s11747-017-0568-z
- By:
- Publication type:
- Article
3
Effects of offline ad content on online brand search: insights from super bowl advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 403, doi. 10.1007/s11747-017-0551-8
- By:
- Publication type:
- Article
4
Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 516, doi. 10.1007/s11747-017-0548-3
- By:
- Publication type:
- Article
5
Where does pride lead? Corporate managerial hubris and strategic emphasis.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 537, doi. 10.1007/s11747-017-0547-4
- By:
- Publication type:
- Article
6
Pricing hybrid bundles by understanding the drivers of willingness to pay.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 497, doi. 10.1007/s11747-017-0546-5
- By:
- Publication type:
- Article
7
Effect of analysts’ earnings pressure on marketing spending and stock market performance.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 431, doi. 10.1007/s11747-017-0540-y
- By:
- Publication type:
- Article
8
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 366, doi. 10.1007/s11747-017-0539-4
- By:
- Publication type:
- Article
9
When marketing strategy meets culture: the role of culture in product evaluations.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 384, doi. 10.1007/s11747-017-0525-x
- By:
- Publication type:
- Article
10
Retail space invaders: when employees’ invasion of customer space increases purchase intentions.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 477, doi. 10.1007/s11747-016-0488-3
- By:
- Publication type:
- Article