Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 2

Results: 10

The impact of a sales team’s perceived entitativity on customer satisfaction.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 190, doi. 10.1007/s11747-017-0573-2

By:

Wang, Chen;
Hoegg, JoAndrea;
Dahl, Darren W.

Publication type:

Article

Pre-release consumer buzz.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 338, doi. 10.1007/s11747-017-0572-3

By:

Houston, Mark B.;
Kupfer, Ann-Kristin;
Hennig-Thurau, Thorsten;
Spann, Martin

Publication type:

Article

Cause marketing and customer profitability.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 234, doi. 10.1007/s11747-017-0571-4

By:

Ballings, Michel;
McCullough, Heath;
Bharadwaj, Neeraj

Publication type:

Article

The future of the marketing department at business schools.

Published in:

2018

By:

Steenkamp, Jan-Benedict E. M.

Publication type:

Editorial

Debates and assumptions about motion picture performance: a meta-analysis.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 273, doi. 10.1007/s11747-017-0561-6

By:

Carrillat, François A.;
Legoux, Renaud;
Hadida, Allègre L.

Publication type:

Article

An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 173, doi. 10.1007/s11747-017-0556-3

By:

Steward, Michelle D.;
Narus, James A.;
Roehm, Michelle L.

Publication type:

Article

Understanding the long-term implications of retailer returns in business-to-business relationships.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 252, doi. 10.1007/s11747-017-0553-6

By:

Beitelspacher, Lauren Skinner;
Baker, Thomas L.;
Rapp, Adam;
Grewal, Dhruv

Publication type:

Article

Building a multi-category brand: when should distant brand extensions be introduced?

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 300, doi. 10.1007/s11747-017-0552-7

By:

Parker, Jeffrey R.;
Lehmann, Donald R.;
Keller, Kevin Lane;
Schleicher, Martin G.

Publication type:

Article

Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 212, doi. 10.1007/s11747-017-0550-9

By:

Devlin, Anna G.;
Elmaghraby, Wedad;
Hamilton, Rebecca W.

Publication type:

Article

Hey big spender! A golden (color) atmospheric effect on tipping behavior.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 317, doi. 10.1007/s11747-016-0508-3

By:

Lee, Na Young;
Noble, Stephanie M.;
Biswas, Dipayan

Publication type:

Article