Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 1
Results: 10
On the significance of statistically insignificant results in consumer behavior experiments.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 81, doi. 10.1007/s11747-017-0528-7
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- Publication type:
- Article
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 92, doi. 10.1007/s11747-017-0532-y
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- Publication type:
- Article
Business cycle research in marketing: a review and research agenda.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 31, doi. 10.1007/s11747-017-0542-9
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- Publication type:
- Article
The substitution strategy dilemma: substitute selection versus substitute effectiveness.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 130, doi. 10.1007/s11747-017-0549-2
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- Publication type:
- Article
The impact of retail format diversification on retailers' financial performance.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 147, doi. 10.1007/s11747-017-0559-0
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- Publication type:
- Article
Cost-effective service excellence.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 59, doi. 10.1007/s11747-017-0560-7
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- Publication type:
- Article
Review articles: purpose, process, and structure.
- Published in:
- 2018
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- Publication type:
- Editorial
The value of empirical generalizations in marketing.
- Published in:
- 2018
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- Publication type:
- Editorial
Meta-analysis: integrating accumulated knowledge.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 9, doi. 10.1007/s11747-017-0570-5
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- Publication type:
- Article
Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 109, doi. 10.1007/s11747-017-0519-8
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- Publication type:
- Article