Works matching IS 00920703 AND DT 2017 AND VI 45 AND IP 6

Results: 10

Do loyal customers really pay more for services?

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 807, doi. 10.1007/s11747-016-0491-8

By:

Umashankar, Nita;
Bhagwat, Yashoda;
Kumar, V.

Publication type:

Article

Customer participation in services: domain, scope, and boundaries.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 944, doi. 10.1007/s11747-017-0524-y

By:

Dong, Beibei;
Sivakumar, K.

Publication type:

Article

The influence of service employees and other customers on customer unfriendliness: a social norms perspective.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 827, doi. 10.1007/s11747-016-0505-6

By:

Albrecht, Arne;
Walsh, Gianfranco;
Brach, Simon;
Gremler, Dwayne;
Herpen, Erica

Publication type:

Article

Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 848, doi. 10.1007/s11747-017-0527-8

By:

Ding, Ying;
Keh, Hean Tat

Publication type:

Article

Business models as service strategy.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 925, doi. 10.1007/s11747-017-0531-z

By:

Wieland, Heiko;
Hartmann, Nathaniel;
Vargo, Stephen

Publication type:

Article

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 884, doi. 10.1007/s11747-017-0541-x

By:

Hilken, Tim;
de Ruyter, Ko;
Chylinski, Mathew;
Mahr, Dominik;
Keeling, Debbie

Publication type:

Article

Service crisis recovery and firm performance: insights from information breach announcements.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 789, doi. 10.1007/s11747-017-0543-8

By:

Rasoulian, Shahin;
Grégoire, Yany;
Legoux, Renaud;
Sénécal, Sylvain

Publication type:

Article

Unveiling the recovery time zone of tolerance: when time matters in service recovery.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 866, doi. 10.1007/s11747-017-0544-7

By:

Hogreve, Jens;
Bilstein, Nicola;
Mandl, Leonhard

Publication type:

Article

Technology-driven service strategy.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 906, doi. 10.1007/s11747-017-0545-6

By:

Huang, Ming-Hui;
Rust, Roland

Publication type:

Article

Organizational service strategy.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 785, doi. 10.1007/s11747-017-0555-4

By:

Brady, Michael;
Arnold, Todd

Publication type:

Article