OEM implementation of supplier-developed component innovations: the role of supplier actions.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 548, doi. 10.1007/s11747-016-0506-5
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2017 AND VI 45 AND IP 4
Results: 10
1
2
When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 513, doi. 10.1007/s11747-016-0507-4
- By:
- Publication type:
- Article
3
Marketing research centers: community, productivity, and relevance.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 465, doi. 10.1007/s11747-017-0538-5
- By:
- Publication type:
- Article
4
Can copycat private labels improve the consumer's shopping experience? A fluency explanation.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 569, doi. 10.1007/s11747-017-0520-2
- By:
- Publication type:
- Article
5
The customer value proposition: evolution, development, and application in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 467, doi. 10.1007/s11747-017-0523-z
- By:
- Publication type:
- Article
6
When and why do customer solutions pay off in business markets?
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 490, doi. 10.1007/s11747-017-0529-6
- By:
- Publication type:
- Article
7
Research centers, business schools, and the world of sales.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 461, doi. 10.1007/s11747-017-0536-7
- By:
- Publication type:
- Article
8
Negative word of mouth can be a positive for consumers connected to the brand.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 534, doi. 10.1007/s11747-017-0515-z
- By:
- Publication type:
- Article
9
Perspectives on university research centers: lessons from the ISBM.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 459, doi. 10.1007/s11747-017-0537-6
- By:
- Publication type:
- Article
10
The role of university research centers in promoting research.
- Published in:
- 2017
- By:
- Publication type:
- Editorial