Toward a theory of customer engagement marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 312, doi. 10.1007/s11747-016-0509-2
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2017 AND VI 45 AND IP 3
Results: 8
1
2
The role of climate: implications for service employee engagement and customer service performance.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 428, doi. 10.1007/s11747-017-0526-9
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- Publication type:
- Article
3
Customer engagement: the construct, antecedents, and consequences.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 294, doi. 10.1007/s11747-016-0485-6
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- Publication type:
- Article
4
Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 357, doi. 10.1007/s11747-015-0462-5
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- Publication type:
- Article
5
B2B relationship calculus: quantifying resource effects in service-dominant logic.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 402, doi. 10.1007/s11747-015-0467-0
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- Publication type:
- Article
6
The effects of customer equity drivers on loyalty across services industries and firms.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 336, doi. 10.1007/s11747-016-0477-6
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- Publication type:
- Article
7
Executing on a customer engagement strategy.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 289, doi. 10.1007/s11747-016-0513-6
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- Publication type:
- Article
8
Customer experience management: toward implementing an evolving marketing concept.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 3, p. 377, doi. 10.1007/s11747-015-0460-7
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- Publication type:
- Article