Works matching IS 00920703 AND DT 2017 AND VI 45 AND IP 1


Results: 9
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    Do managers know what their customers think and why?

    Published in:
    Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 37, doi. 10.1007/s11747-016-0487-4
    By:
    • Hult, G.;
    • Morgeson, Forrest;
    • Morgan, Neil;
    • Mithas, Sunil;
    • Fornell, Claes
    Publication type:
    Article
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