Works matching IS 00920703 AND DT 2016 AND VI 44 AND IP 5

Results: 8

A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 586, doi. 10.1007/s11747-015-0452-7

By:

Heinberg, Martin;
Ozkaya, H.;
Taube, Markus

Publication type:

Article

Is 'strategy' a dirty word?

Published in:

2016

By:

Houston, Mark

Publication type:

Editorial

Celebrating marketing's dirty word.

Published in:

2016

By:

Moorman, Christine

Publication type:

Opinion

Rigor versus method imperialism.

Published in:

2016

By:

McAlister, Leigh

Publication type:

Opinion

When will price increases associated with company donations to charity be perceived as fair?

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 608, doi. 10.1007/s11747-015-0454-5

By:

Koschate-Fischer, Nicole;
Huber (née Stefan), Isabel;
Hoyer, Wayne

Publication type:

Article

Procrastinators' online experience and purchase behavior.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 568, doi. 10.1007/s11747-015-0458-1

By:

Zanjani, Shabnam;
Milne, George;
Miller, Elizabeth

Publication type:

Article

Disfluent vs. fluent price offers: paradoxical role of processing disfluency.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 627, doi. 10.1007/s11747-015-0459-0

By:

Motyka, Scott;
Suri, Rajneesh;
Grewal, Dhruv;
Kohli, Chiranjeev

Publication type:

Article

Living brands: consumer responses to animated brand logos.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 639, doi. 10.1007/s11747-015-0449-2

By:

Brasel, S.;
Hagtvedt, Henrik

Publication type:

Article