Investigations of sales representatives' valuation of options.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 135, doi. 10.1007/s11747-014-0412-7
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2016 AND VI 44 AND IP 2
Results: 8
1
2
Understanding and resolving major contractual breaches in buyer-seller relationships: a grounded theory approach.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 185, doi. 10.1007/s11747-015-0427-8
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- Publication type:
- Article
3
Does relationship marketing matter in online retailing? A meta-analytic approach.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 206, doi. 10.1007/s11747-015-0429-6
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- Publication type:
- Article
4
Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 241, doi. 10.1007/s11747-015-0450-9
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- Publication type:
- Article
5
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 261, doi. 10.1007/s11747-014-0422-5
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- Publication type:
- Article
6
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 166, doi. 10.1007/s11747-014-0423-4
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- Publication type:
- Article
7
Customer win-back: the role of attributions and perceptions in customers' willingness to return.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 218, doi. 10.1007/s11747-015-0453-6
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- Publication type:
- Article
8
Do customized service packages impede value capture in industrial markets?
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 151, doi. 10.1007/s11747-014-0410-9
- By:
- Publication type:
- Article