Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 119, doi. 10.1007/s11747-015-0455-4
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2016 AND VI 44 AND IP 1
Results: 8
1
2
The formation, evolution and replacement of price-quality relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 46, doi. 10.1007/s11747-014-0408-3
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- Publication type:
- Article
3
Institutions and axioms: an extension and update of service-dominant logic.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 5, doi. 10.1007/s11747-015-0456-3
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- Publication type:
- Article
4
A contingency model of emotional intelligence in professional selling.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 108, doi. 10.1007/s11747-015-0435-8
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- Publication type:
- Article
5
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 24, doi. 10.1007/s11747-015-0426-9
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- Publication type:
- Article
6
Adaptive personalization using social networks.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 66, doi. 10.1007/s11747-015-0441-x
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- Publication type:
- Article
7
Editorial: the past, present, and future of JAMS.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
8
Understanding loyalty program effectiveness: managing target and bystander effects.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 88, doi. 10.1007/s11747-014-0405-6
- By:
- Publication type:
- Article