Chicken or egg? Sequential complementarity among salesforce control mechanisms.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 316, doi. 10.1007/s11747-014-0409-2
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2016 AND VI 44 AND IP 3
Results: 9
1
2
Linking cause assessment, corporate philanthropy, and corporate reputation.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 376, doi. 10.1007/s11747-014-0417-2
- By:
- Publication type:
- Article
3
Re-conceptualizing cognitive and affective customer-company identification: the role of self-motives and different customer-based outcomes.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 397, doi. 10.1007/s11747-014-0421-6
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- Publication type:
- Article
4
Frontline employees' collaboration in industrial service innovation: routes of co-creation's effects on new service performance.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 350, doi. 10.1007/s11747-015-0447-4
- By:
- Publication type:
- Article
5
The effects of creativity on advertising wear-in and wear-out.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 334, doi. 10.1007/s11747-014-0414-5
- By:
- Publication type:
- Article
6
In support of consumer-based strategy research.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
7
Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
8
The argument for consumer-based strategy papers.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
9
Value co-creation: concept and measurement.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 290, doi. 10.1007/s11747-014-0397-2
- By:
- Publication type:
- Article