Exploring impulse buying in services: toward an integrative framework.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 154, doi. 10.1007/s11747-013-0346-5
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2014 AND VI 42 AND IP 2
Results: 7
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Do institutional investors pay attention to customer satisfaction and why?
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 119, doi. 10.1007/s11747-013-0342-9
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- Publication type:
- Article
3
How do the success factors driving repurchase intent differ between male and female customers?
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 171, doi. 10.1007/s11747-013-0344-7
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- Article
4
Delusive perception-antecedents and consequences of salespeople's misperception of customer commitment.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 137, doi. 10.1007/s11747-013-0347-4
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- Publication type:
- Article
5
Buyers' perceived switching costs and switching: a meta-analytic assessment of their antecedents.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 186, doi. 10.1007/s11747-013-0349-2
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- Publication type:
- Article
6
Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 103, doi. 10.1007/s11747-013-0343-8
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- Publication type:
- Article
7
The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 205, doi. 10.1007/s11747-013-0350-9
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- Publication type:
- Article