Works matching IS 00920703 AND DT 2013 AND VI 41 AND IP 5
Results: 7
Effects of price framing on consumers' perceptions of online dynamic pricing practices.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 501, doi. 10.1007/s11747-013-0330-0
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- Article
Don't just fix it, make it better! Using frontline service employees to improve recovery performance.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 515, doi. 10.1007/s11747-012-0324-3
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- Article
Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 586, doi. 10.1007/s11747-013-0325-x
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- Article
Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 601, doi. 10.1007/s11747-013-0338-5
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- Article
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 567, doi. 10.1007/s11747-013-0328-7
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- Article
The effects of social- and self-motives on the intentions to share positive and negative word of mouth.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 531, doi. 10.1007/s11747-012-0323-4
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- Article
Understanding social media effects across seller, retailer, and consumer interactions.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 547, doi. 10.1007/s11747-013-0326-9
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- Article