The effect of shipping fee structure on consumers' online evaluations and choice.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 759, doi. 10.1007/s11747-011-0281-2
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2012 AND VI 40 AND IP 6
Results: 6
1
2
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 771, doi. 10.1007/s11747-011-0274-1
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- Publication type:
- Article
3
Achieving brand loyalty through sponsorship: the role of fit and self-congruity.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 807, doi. 10.1007/s11747-011-0285-y
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- Publication type:
- Article
4
How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 791, doi. 10.1007/s11747-011-0284-z
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- Publication type:
- Article
5
Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 745, doi. 10.1007/s11747-011-0290-1
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- Publication type:
- Article
6
Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 821, doi. 10.1007/s11747-011-0289-7
- By:
- Publication type:
- Article