Marketing and business performance.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 102, doi. 10.1007/s11747-011-0279-9
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2012 AND VI 40 AND IP 1
Results: 12
1
2
The role of aesthetic taste in consumer behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 167, doi. 10.1007/s11747-011-0269-y
- By:
- Publication type:
- Article
3
Modeling marketplace behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 155, doi. 10.1007/s11747-011-0280-3
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- Publication type:
- Article
4
Specification, evaluation, and interpretation of structural equation models.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 8, doi. 10.1007/s11747-011-0278-x
- By:
- Publication type:
- Article
5
Frontiers of the marketing paradigm in the third millennium.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 35, doi. 10.1007/s11747-011-0255-4
- By:
- Publication type:
- Article
6
A pre-diffusion growth model of intentions and purchase.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 137, doi. 10.1007/s11747-011-0273-2
- By:
- Publication type:
- Article
7
Transaction cost economics and its uses in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 74, doi. 10.1007/s11747-011-0268-z
- By:
- Publication type:
- Article
8
Expanding our understanding of marketing in society.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 53, doi. 10.1007/s11747-011-0277-y
- By:
- Publication type:
- Article
9
Social coupons as a marketing strategy: a multifaceted perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 120, doi. 10.1007/s11747-011-0283-0
- By:
- Publication type:
- Article
10
How low spending control harms consumers.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 181, doi. 10.1007/s11747-011-0282-1
- By:
- Publication type:
- Article
11
A cross-category and cross-country analysis of umbrella branding for national and store brands.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 86, doi. 10.1007/s11747-011-0288-8
- By:
- Publication type:
- Article
12
A tribute to forty years of top-level marketing research.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 1, doi. 10.1007/s11747-011-0294-x
- By:
- Publication type:
- Article