Is customer satisfaction a relevant metric for financial analysts?
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 480, doi. 10.1007/s11747-010-0242-1
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2012 AND VI 40 AND IP 3
Results: 7
1
2
The duality of decisions and the case for impulsiveness metrics.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 468, doi. 10.1007/s11747-011-0256-3
- By:
- Publication type:
- Article
3
Perceived marketing-sales relationship effectiveness: a matter of justice.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 450, doi. 10.1007/s11747-011-0257-2
- By:
- Publication type:
- Article
4
An assessment of the use of partial least squares structural equation modeling in marketing research.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 414, doi. 10.1007/s11747-011-0261-6
- By:
- Publication type:
- Article
5
Measuring customer profitability in complex environments: an interdisciplinary contingency framework.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 387, doi. 10.1007/s11747-011-0263-4
- By:
- Publication type:
- Article
6
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 434, doi. 10.1007/s11747-011-0300-3
- By:
- Publication type:
- Article
7
Why generalized structured component analysis is not universally preferable to structural equation modeling.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 402, doi. 10.1007/s11747-011-0298-6
- By:
- Publication type:
- Article