Exciting red and competent blue: the importance of color in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 711, doi. 10.1007/s11747-010-0245-y
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2012 AND VI 40 AND IP 5
Results: 7
1
2
Implementing an intended brand personality: a dyadic perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 728, doi. 10.1007/s11747-011-0251-8
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- Publication type:
- Article
3
Consumer spending self-control effectiveness and outcome elaboration prompts.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 695, doi. 10.1007/s11747-011-0249-2
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- Publication type:
- Article
4
Marketing control rights and their distribution within technology licensing agreements: a real options perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 659, doi. 10.1007/s11747-011-0262-5
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- Publication type:
- Article
5
Genetic and neurological foundations of customer orientation: field and experimental evidence.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 639, doi. 10.1007/s11747-011-0271-4
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- Publication type:
- Article
6
Consequences of customer loyalty to the loyalty program and to the company.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 625, doi. 10.1007/s11747-011-0272-3
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- Publication type:
- Article
7
Slotting allowances: a time series analysis of aggregate effects over three decades.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 673, doi. 10.1007/s11747-011-0260-7
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- Publication type:
- Article