Works matching IS 00920703 AND DT 2012 AND VI 40 AND IP 4
1
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 539, doi. 10.1007/s11747-010-0239-9
- Badrinarayanan, Vishag;
- Becerra, Enrique;
- Kim, Chung-Hyun;
- Madhavaram, Sreedhar
- Article
2
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 605, doi. 10.1007/s11747-010-0240-3
- Luo, Xueming;
- Jong, Pieter
- Article
3
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 558, doi. 10.1007/s11747-010-0241-2
- Article
4
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 572, doi. 10.1007/s11747-010-0244-z
- Leeflang, Peter;
- Parreño-Selva, Josefa
- Article
5
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 509, doi. 10.1007/s11747-011-0247-4
- Raithel, Sascha;
- Sarstedt, Marko;
- Scharf, Sebastian;
- Schwaiger, Manfred
- Article
6
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 587, doi. 10.1007/s11747-011-0254-5
- Fombelle, Paul;
- Jarvis, Cheryl;
- Ward, James;
- Ostrom, Lonnie
- Article
7
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 526, doi. 10.1007/s11747-011-0258-1
- Calantone, Roger;
- Benedetto, C.
- Article
