Examining the influence of control and convenience in a self-service setting.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 490, doi. 10.1007/s11747-009-0179-4
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2010 AND VI 38 AND IP 4
Results: 8
1
2
Employees as internal audience: how advertising affects employees’ customer focus.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 520, doi. 10.1007/s11747-009-0173-x
- By:
- Publication type:
- Article
3
Brand related information as context: the impact of brand name characteristics on memory and choice.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 456, doi. 10.1007/s11747-009-0175-8
- By:
- Publication type:
- Article
4
A meta-analysis of gender roles in advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 418, doi. 10.1007/s11747-009-0181-x
- By:
- Publication type:
- Article
5
“Trust but verify”? The performance implications of verification strategies in trusting relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 399, doi. 10.1007/s11747-009-0180-y
- By:
- Publication type:
- Article
6
Control-based channel governance and relative dependence.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 441, doi. 10.1007/s11747-009-0183-8
- By:
- Publication type:
- Article
7
The effects of attribute concreteness and prominence on selective processing, choice, and search experience.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 471, doi. 10.1007/s11747-009-0182-9
- By:
- Publication type:
- Article
8
Cooperative advertising, pricing strategy and firm performance in the e-marketing age.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 510, doi. 10.1007/s11747-009-0171-z
- By:
- Publication type:
- Article