The influence of C2C communications in online brand communities on customer purchase behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 634, doi. 10.1007/s11747-009-0178-5
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2010 AND VI 38 AND IP 5
Results: 8
1
2
A customer perspective on product eliminations: how the removal of products affects customers and business relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 531, doi. 10.1007/s11747-009-0174-9
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- Publication type:
- Article
3
Opportunistic customer claiming during service recovery.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 654, doi. 10.1007/s11747-009-0177-6
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- Publication type:
- Article
4
The coordination strategies of high-performing salespeople: internal working relationships that drive success.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 550, doi. 10.1007/s11747-009-0170-0
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- Publication type:
- Article
5
Anger, frustration, and helplessness after service failure: coping strategies and effective informational support.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 567, doi. 10.1007/s11747-009-0169-6
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- Publication type:
- Article
6
Pride in contemporary sport consumption: a marketing perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 586, doi. 10.1007/s11747-009-0167-8
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- Publication type:
- Article
7
Exploring consumer conflict management in service encounters.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 617, doi. 10.1007/s11747-009-0162-0
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- Publication type:
- Article
8
Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 604, doi. 10.1007/s11747-009-0165-x
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- Publication type:
- Article