General alliance experience, uncertainty, and marketing alliance governance mode choice.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 141, doi. 10.1007/s11747-009-0154-0
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2010 AND VI 38 AND IP 2
Results: 9
1
2
Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 202, doi. 10.1007/s11747-009-0153-1
- By:
- Publication type:
- Article
3
A meta-analysis of satisfaction with complaint handling in services.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 169, doi. 10.1007/s11747-009-0155-z
- By:
- Publication type:
- Article
4
Frontline employee motivation to participate in service innovation implementation.
- Published in:
- 2010
- By:
- Publication type:
- Correction Notice
5
Social influence on salespeople’s adoption of sales technology: a multilevel analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 159, doi. 10.1007/s11747-009-0157-x
- By:
- Publication type:
- Article
6
The determinants of consumers’ online shopping cart abandonment.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 240, doi. 10.1007/s11747-009-0141-5
- By:
- Publication type:
- Article
7
Frontline employee motivation to participate in service innovation implementation.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 219, doi. 10.1007/s11747-009-0151-3
- By:
- Publication type:
- Article
8
Salesperson learning, organizational learning, and retail store performance.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 187, doi. 10.1007/s11747-009-0149-x
- By:
- Publication type:
- Article
9
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 119, doi. 10.1007/s11747-009-0176-7
- By:
- Publication type:
- Article