Works matching Television advertising

Results: 3684

Children's Understanding of Television Advertising Intent.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 411, doi. 10.1362/026725703321663728

By:

Lawlor, Margaret-Anne;
Prothero, Andrea

Publication type:

Article

Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising.

Published in:

Sex Roles, 2005, v. 53, n. 11-12, p. 901, doi. 10.1007/s11199-005-8307-1

By:

Kim, Kwangok;
Lowry, Dennis

Publication type:

Article

The Impact of Television Advertising on The Branding of Health Drinks: Analysing Rural Consumers Trust, Perception, And Purchase Intentions.

Published in:

Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 4, p. 916

By:

Sangwan, Kirti;
gupta, Ashish

Publication type:

Article

Information content of television advertising in China: an update.

Published in:

Asian Journal of Communication, 2005, v. 15, n. 1, p. 1, doi. 10.1080/0129298042000329766

By:

Chan, Kara;
Chan, Fanny

Publication type:

Article

Competitive advertising strategies for programmatic television.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 753, doi. 10.1007/s11747-019-00691-5

By:

Guitart, Ivan A.;
Hervet, Guillaume;
Gelper, Sarah

Publication type:

Article

جمالية توظيف فن البوب آرت في الإعلان التلفزيوني.

Published in:

Al-Academy, 2024, n. 111, p. 353, doi. 10.35560/jcofarts1187

By:

مريم مثنى عبد ال&#1571

Publication type:

Article

Investigate the Effectiveness Television Advertising on Attract Customers Based on Model AIDA (Case Study: Karafarin Bank).

Published in:

2015

By:

Sorayaei, Ali;
Alijantabar, Mehran

Publication type:

Case Study

The Effect of Consumer Beliefs and Attitudes towards Social Media and Television Advertising on Purchase Intentions: A Comparative Analysis.

Published in:

Global Media Journal: Turkish Edition, 2020, v. 11, n. 21, p. 1

By:

KOCAÖMER, Neslihan;
TOPSÜMER, Füsun

Publication type:

Article

Gender-Role Portrayals in Television Advertising Across the Globe.

Published in:

Sex Roles, 2016, v. 75, n. 7-8, p. 314, doi. 10.1007/s11199-016-0617-y

By:

Matthes, Jörg;
Prieler, Michael;
Adam, Karoline

Publication type:

Article

تعرض الشباب الجامعي للإعلان التلفزيوني وانعكاسه على تنمية القدرات المعرفية لديهم . دراسة مسحية لعينة من الطلبة (طلبة كلية الإعلام/جامعة بغداد إنموذجاً)

Published in:

Al-Bahith Al-Aalami, 2019, v. 11, n. 43, p. 135

By:

محمد كاظم مجيد

Publication type:

Article

Children's Understanding of Television Advertising: A Revisit in the Chinese Context.

Published in:

Journal of Genetic Psychology, 2004, v. 165, n. 1, p. 28, doi. 10.3200/GNTP.165.1.28-36

By:

Chan, Kara;
McNeal, James U.

Publication type:

Article

Gender representations and portrayal of adults in children's television advertising: content analysis of prime cartoon channels in India.

Published in:

Frontiers in Psychology, 2023, p. 01, doi. 10.3389/fpsyg.2023.1234678

By:

Chitra, Kamalakannan Ravishankaran;
Senthilkumar, Nakkeeran

Publication type:

Article

Hong Kong children's understanding of television advertising.

Published in:

Journal of Marketing Communications, 2000, v. 6, n. 1, p. 37, doi. 10.1080/135272600345543

By:

Chan, Kara

Publication type:

Article

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Published in:

Journal of Public Policy & Marketing, 2013, v. 32, n. 2, p. 195, doi. 10.1509/jppm.09.003

By:

Owen, Laura;
Lewis, Charlie;
Auty, Susan;
Buijzen, Moniek

Publication type:

Article

An Evaluation of Government and Industry Proposed Restrictions on Television Advertising of Breakfast Cereals to Children.

Published in:

Journal of Consumer Policy, 2014, v. 37, n. 4, p. 507, doi. 10.1007/s10603-013-9233-1

By:

Berning, Joshua;
Huang, Rui;
Rabinowitz, Adam

Publication type:

Article

Understanding Female College Students' Mind-set towards Television Advertising in Pakistan.

Published in:

Contemporary Issues / Suvremene Teme, 2009, v. 2, n. 1, p. 6

By:

Khattak, Jamshed;
Khan, Aslam

Publication type:

Article

The Diffusion of Television Advertising.

Published in:

Review of Industrial Organization, 1991, v. 6, n. 3, p. 283, doi. 10.1007/BF00378127

By:

Butler, Michael R.

Publication type:

Article

INVESTIGATING THE IMPACT OF TELEVISION ADVERTISING AND eWOM ON BRAND EQUITY CREATION.

Published in:

Market / Trziste, 2022, v. 34, n. 2, p. 127, doi. 10.22598/mt/2022.34.2.127

By:

Ruzzier, Maja Konecnik;
Petek, Nusa

Publication type:

Article

Nudity of Male and Female Characters in Television Advertising Across 13 Countries.

Published in:

Journalism & Mass Communication Quarterly, 2020, v. 97, n. 4, p. 1101, doi. 10.1177/1077699020925450

By:

Matthes, Jörg;
Prieler, Michael

Publication type:

Article

Representation of Gender in South African Television Advertising: A Content Analysis.

Published in:

Sex Roles, 2011, v. 65, n. 5-6, p. 356, doi. 10.1007/s11199-011-0027-0

By:

Luyt, Russell

Publication type:

Article

Representation of masculinities and race in South African television advertising: a content analysis.

Published in:

Journal of Gender Studies, 2012, v. 21, n. 1, p. 35, doi. 10.1080/09589236.2012.639176

By:

Luyt, R.

Publication type:

Article

Television’s Glocal Advertising in Veridical Product Narrative: A SE Asian Reception Study of Consumer Alignment/Alienation.

Published in:

Consumption, Markets & Culture, 2006, v. 9, n. 1, p. 45, doi. 10.1080/10253860500481429

By:

Wilson, Tony;
Huey Pyng Tan;
May Lwin

Publication type:

Article

Conveying brand authenticity through television advertising in a transmedia world.

Published in:

Journal of Marketing Management, 2023, v. 39, n. 15/16, p. 1645, doi. 10.1080/0267257X.2023.2276249

By:

Simon, Françoise;
Bontour, Anne

Publication type:

Article

Television Advertising in the Multiscreen and Multitasking Age: Does it Work for Millennials?

Published in:

Media Education / Mediaobrazovanie, 2020, v. 60, n. 1, p. 154, doi. 10.13187/me.2020.1.154

By:

Miklosik, Andrej;
Starchon, Peter;
Evans, Nina

Publication type:

Article

The use of humor in television advertising in Hong Kong.

Published in:

Humor: International Journal of Humor Research, 2011, v. 24, n. 1, p. 43, doi. 10.1515/HUMR.2011.003

By:

Fanny Fong Yee Chan

Publication type:

Article

Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo.

Published in:

Historia y Comunicación Social, 2016, v. 21, n. 1, p. 257, doi. 10.5209/rev_HICS.2016.v21.n1.52695

By:

REINARES-LARA, Eva;
REINARES-LARA, Pedro;
OLARTE-PASCUAL, Cristina

Publication type:

Article

Modelos mentales de comunicación y consumo. Una comparación intercultural de publicidad televisiva.

Published in:: Comunicación y Sociedad, 2004, v. 17, n. 2, p. 149
Publication type:: Article

"Porque nosotras lo valemos". Roles, valores y sesgos de género sobre las mujeres mayores en la publicidad televisiva.

Published in:

Estudios sobre el Mensaje Periodistico, 2022, v. 28, n. 1, p. 203, doi. 10.5209/esmp.76674

By:

Sanz Garrido, Begoña

Publication type:

Article

Co-Constructions of Gender and Ethnicity in New Zealand Television Advertising.

Published in:

Sex Roles, 2012, v. 66, n. 1-2, p. 21, doi. 10.1007/s11199-011-0067-5

By:

Michelle, Carolyn

Publication type:

Article

Does Advertising on Black Entertainment Television Portray More Positive Gender Representations Compared to Broadcast Networks?

Published in:

Sex Roles, 2008, v. 59, n. 9-10, p. 752, doi. 10.1007/s11199-008-9470-y

By:

Messineo, Melinda

Publication type:

Article

Representación de las mujeres en la publicidad televisiva emitida durante la Copa Mundial Femenina de la FIFA (Francia 2019). Análisis de roles y estereotipos.

Published in:

Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación, 2024, v. 51, p. 700

By:

Monserrat-Gauchi, Juan;
Segarra-Saavedra, Jesús;
Penalva-Cerdá, Sergio

Publication type:

Article

Television Advertising in the 1992 New Hampshire Presidential Primary Election.

Published in:

Political Communication, 1994, v. 11, n. 1, p. 81, doi. 10.1080/10584609.1994.9963012

By:

Devlin, L. Patrick

Publication type:

Article

Sex-Role Portrayals in African Television Advertising: A Preliminary Examination with Implications for the Use of Hofstede's Research.

Published in:

Journal of International Consumer Marketing, 2005, v. 17, n. 2/3, p. 73, doi. 10.1300/J046v17n02_05

By:

Mimer, Laura M.

Publication type:

Article

Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising.

Published in:

Information Systems Research, 2021, v. 32, n. 2, p. 605, doi. 10.1287/isre.2020.0985

By:

Nian, Tingting;
Hu, Yuheng;
Chen, Cheng

Publication type:

Article

Do new forms of television advertising occasion better recall than traditional advertising spots?

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 281, doi. 10.2501/IJA-32-2-281-300

By:

Arrazola, María;
de Hevia, José;
Reinares, Pedro;
Reinares Lara, Ricardo

Publication type:

Article

Television advertising and classes of food products consumed in a paediatric population.

Published in:

International Journal of Advertising, 2000, v. 19, n. 4, p. 487, doi. 10.1080/02650487.2000.11104816

By:

Taras, Howard;
Zive, Michelle;
Nader, Philip;
Berry, Charles C.;
Hoy, Tricia;
Boyd, Christy

Publication type:

Article

Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study.

Published in:

JMM: The International Journal on Media Management, 2013, v. 15, n. 3, p. 161, doi. 10.1080/14241277.2013.767260

By:

Reinares, Pedro;
Reinares, Ricardo

Publication type:

Article

Fine Print in Television Advertising: Views From the Top.

Published in:

Journal of Advertising, 1997, v. 26, n. 3, p. 1, doi. 10.1080/00913367.1997.10673525

By:

Muehling, Darrell D.;
Kolbe, Richard H.

Publication type:

Article

STUDYING THE CHILD/TELEVISION ADVERTISING RELATIONSHIP: A SYMBOLIC INTERACTIONIST APPROACH.

Published in:

Journal of Advertising, 1979, v. 8, n. 4, p. 13, doi. 10.1080/00913367.1979.10673291

By:

Reid, Leonard N.;
Frazer, Charles F.

Publication type:

Article

INTEGRATING RESULTS FROM CHILDREN'S TELEVISION ADVERTISING RESEARCH.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 3, doi. 10.1080/00913367.1979.10673282

By:

Resnik, Alan J.;
Stern, Bruce L.;
Alberty, Barbara

Publication type:

Article

Television Food Advertising to Children: A Global Perspective.

Published in:

American Journal of Public Health, 2010, v. 100, n. 9, p. 1730, doi. 10.2105/AJPH.2009.179267

By:

Kelly, Bridget;
Halford, Jason C. G.;
Boyland, Emma J.;
Chapman, Kathy;
Bautista-Castaño, Inmaculada;
Berg, Christina;
Caroli, Margherita;
Cook, Brian;
Coutinho, Janine G.;
Effertz, Tobias;
Grammatikaki, Evangelia;
Keller, Kathleen;
Leung, Raymond;
Manios, Yannis;
Monteiro, Renata;
Pedley, Claire;
Prell, Hillevi;
Raine, Kim;
Recine, Elisabetta;
Serra-Majem, Lluis

Publication type:

Article

PARENTAL CONCERN ABOUT TELEVISION VIEWING AND CHILDREN'S ADVERTISING IN CHINA.

Published in:

International Journal of Public Opinion Research, 2003, v. 15, n. 2, p. 151, doi. 10.1093/ijpor/15.2.151

By:

Chan, Kara;
McNeal, James U.

Publication type:

Article

Children's understanding of television advertising: A grounded theory approach.

Published in:

Psychology & Marketing, 2010, v. 27, n. 4, p. 299, doi. 10.1002/mar.20333

By:

Andronikidis, Andreas I.;
Lambrianidou, Maria

Publication type:

Article

Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 322, doi. 10.1007/s11747-013-0358-1

By:

Brasel, S.;
Gips, James

Publication type:

Article

Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 504, doi. 10.1007/s11747-009-0147-z

By:

Olson, Erik L.;
Thjømøe, Hans Mathias

Publication type:

Article

La regulación de la publicidad televisada y del patrocinio de programas en el ámbito europeo.

Published in:

Comunicación y Sociedad, 1991, v. 4, n. 1/2, p. 60

By:

De Salas, Alfonso

Publication type:

Article

Content analysis of children's television advertising in relation to dental health.

Published in:

2005

By:

Rodd, H. D.;
Patel, V.

Publication type:

journal article

Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis.

Published in:

Journal of Media Economics, 2016, v. 29, n. 4, p. 153, doi. 10.1080/08997764.2016.1239621

By:

Arrazola, María;
de Hevia, José;
Reinares, Pedro

Publication type:

Article

Advertising Content and Television Advertising Avoidance.

Published in:

Journal of Media Economics, 2016, v. 29, n. 2, p. 51, doi. 10.1080/08997764.2016.1170022

By:

Wilbur, Kenneth C.

Publication type:

Article

Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs.

Published in:

JGIM: Journal of General Internal Medicine, 2014, v. 29, n. 1, p. 110, doi. 10.1007/s11606-013-2604-0

By:

Faerber, Adrienne;
Kreling, David

Publication type:

Article