Sheth Foundation Award.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 249, doi. 10.1007/s11747-009-0145-1
- Publication type:
- Article
Works matching IS 00920703 AND DT 2009 AND VI 37 AND IP 3
Results: 12
1
2
A Collision of Public Policies: Discrimination and Free Speech in Internet Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 379
- By:
- Publication type:
- Article
3
Medicare Part D Prescription Drug Advertising Governed by Federal, Not State, Law.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 377
- By:
- Publication type:
- Article
4
Preannouncing pioneering versus follower products: what should the message be?
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 310, doi. 10.1007/s11747-009-0134-4
- By:
- Publication type:
- Article
5
Defending Single Color Trademarks: A Lesson from the Australian Courts.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 375
- By:
- Publication type:
- Article
6
The evolving brand logic: a service-dominant logic perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 328, doi. 10.1007/s11747-009-0143-3
- By:
- Publication type:
- Article
7
Grocery retail loyalty program effects: self-selection or purchase behavior change?
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 345, doi. 10.1007/s11747-008-0123-z
- By:
- Publication type:
- Article
8
The effect of employee behavior on brand personality impressions and brand attitudes.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 359, doi. 10.1007/s11747-009-0140-6
- By:
- Publication type:
- Article
9
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 298, doi. 10.1007/s11747-009-0133-5
- By:
- Publication type:
- Article
10
When good conflict gets better and bad conflict becomes worse: the role of social capital in the conflict-innovation relationship.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 283, doi. 10.1007/s11747-008-0122-0
- By:
- Publication type:
- Article
11
Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success?
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 266, doi. 10.1007/s11747-008-0125-x
- By:
- Publication type:
- Article
12
Technology readiness and usage: a global-identity perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 250, doi. 10.1007/s11747-008-0130-0
- By:
- Publication type:
- Article