Stochastic modelling and industrial networks--complementary views of organisational buyer behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 204, doi. 10.1007/s11747-008-0088-y
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2009 AND VI 37 AND IP 2
Results: 11
1
2
The effect of superstitious beliefs on performance expectations.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 161, doi. 10.1007/s11747-008-0116-y
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- Publication type:
- Article
3
Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 181, doi. 10.1007/s11747-008-0119-8
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- Publication type:
- Article
4
Toward a theory of repeat purchase drivers for consumer services.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 215, doi. 10.1007/s11747-008-0118-9
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- Publication type:
- Article
5
Revealed reader preference for marketing journals.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 238, doi. 10.1007/s11747-008-0124-y
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- Publication type:
- Article
6
Does advertising create sustained firm value? The capitalization of brand intangible.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 130, doi. 10.1007/s11747-008-0112-2
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- Publication type:
- Article
7
Corporate social responsibility: attributions, loyalty, and the mediating role of trust.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 170, doi. 10.1007/s11747-008-0117-x
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- Publication type:
- Article
8
A meta-analysis of humor in advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 191, doi. 10.1007/s11747-008-0096-y
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- Publication type:
- Article
9
The desired level of market orientation and business unit performance.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 144, doi. 10.1007/s11747-008-0114-0
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- Publication type:
- Article
10
Evaluation of subsidiary marketing performance: combining process and outcome performance metrics.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 117, doi. 10.1007/s11747-008-0095-z
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- Publication type:
- Article
11
Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 97, doi. 10.1007/s11747-008-0120-2
- By:
- Publication type:
- Article