Lafley on Drucker: an interview with A.G. Lafley, Chairman and CEO of Procter & Gamble Co.
- Published in:
- 2009
- By:
- Publication type:
- Interview
Works matching IS 00920703 AND DT 2009 AND VI 37 AND IP 1
Results: 12
1
2
Peter Drucker on marketing: an exploration of five tenets.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 47, doi. 10.1007/s11747-008-0099-8
- By:
- Publication type:
- Article
3
An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 61, doi. 10.1007/s11747-008-0104-2
- By:
- Publication type:
- Article
4
Drucker's insights on market orientation and innovation: implications for emerging areas in high-technology marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 85, doi. 10.1007/s11747-008-0101-5
- By:
- Publication type:
- Article
5
Bounded goodness: marketing implications of Drucker on corporate responsibility.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 73, doi. 10.1007/s11747-008-0110-4
- By:
- Publication type:
- Article
6
Marketing and innovation in the Drucker Management System.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 35, doi. 10.1007/s11747-008-0098-9
- By:
- Publication type:
- Article
7
Peter Drucker--the grandfather of marketing: an interview with Dr. Philip Kotler.
- Published in:
- 2009
- By:
- Publication type:
- Interview
8
A frustrated quest for community.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 44, doi. 10.1007/s11747-008-0100-6
- By:
- Publication type:
- Article
9
Rethinking marketing: Peter Drucker's challenge.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 28, doi. 10.1007/s11747-008-0106-0
- By:
- Publication type:
- Article
10
Marketing IS management: The wisdom of Peter Drucker.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 20, doi. 10.1007/s11747-008-0102-4
- By:
- Publication type:
- Article
11
Drucker on marketing: an interview with Peter Drucker.
- Published in:
- 2009
- By:
- Publication type:
- Interview
12
A tribute to Peter Drucker: editors' introduction to the special issue.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 1, doi. 10.1007/s11747-008-0113-1
- By:
- Publication type:
- Article